In case you didn’t know, some of the deepest discounts for Amazon Prime Day happen before the sale even begins. The event runs from October 7th to 8th, but the best early Prime Day beauty deals are already in full swing. These steals are worth shouting about, especially since so many are 2025 Best of Beauty winners or have been thoroughly tested by our editors. From glow-boosting face oils to handy blow-dryer brushes, this lineup is packed with editor-approved picks across skin care, hair care, makeup, and wellness. Now’s your moment to hit “add to cart,” because we’ve already seen tons of our picks sell out—and we don’t want you to miss your chance to save big.
In This Story
Our Favorite Best of Beauty-Winning Early Amazon Prime Day Deals
If you missed it (are you living under a rock?), we just dropped our 2025 Best of Beauty Awards—and plenty of winners are already marked down for Prime Day. After months of editor testing, standouts like the lightweight Revlon One-Step Volumizer Plus blow-dryer brush, Flamingo’s foolproof Wax Strips, and JVN’s one-minute Rapid Repair Bond Gloss all earned top spots. Shop them now before they’re gone (trust, they’re going fast!).
Allure commerce editor Sarah Han using Revlon’s One Step Volumizer Plus Hair Dryer and Styler
Sarah Han
Revlon
One Step Volumizer PLUS Hair Dryer and Styler
Fans of the Revlon One-Step Volumizer Plus—who include our editors and thousands of people on TikTok—know it’s the well-priced, not-so-well-kept secret to bouncy blowouts at home. The Plus version’s smaller barrel and nylon bristles make it easier to glide through each section of hair, and some Best of Beauty testers said it’s so light, they can style their whole head with just one hand.
Say goodbye to stubborn dark spots. Former Allure shopping market editor Angela Trakoshis credits the Caudalie Vinopure Pore Minimizing Serum with fading scarring and hyperpigmentation after consistent use. Powered by salicylic acid and antioxidant-rich grapeseed extract from the brand’s French vineyards, it helps skin look clearer, smoother, and more even.
House of Lashes
House of Lashes Iconic False Eyelashes
Comfort and drama rarely go together in the lash world, but House of Lashes’ Iconic collection changes that. Available in three strip styles (Iconic, Iconic Lite, and Iconic Mini), each lash has a flexible, weightless band and criss-crossed fibers for some extra length and volume.
JVN
Revive Rapid Repair Bond Gloss
Allure executive beauty director Jenny Bailly admits her hair has been through the wringer. But a single minute in the shower with JVN’s Bond Gloss “brings it back to the days before balayage and fading pigment and perimenopause,” she says.
Flamingo
Wax Strips
At-home waxing doesn’t have to be an act of bravery. Flamingo’s Wax Strips make the process simple, with super sticky, pre-waxed strips that lift hair from the root. The process feels more like a quick peel than a painful tug, leaving skin smooth in just minutes.
Elemis’ Superfood Facial Oil is packed with almost too many skin-saving oils to count. Sweet almond, cucumber, rice bran, broccoli, and rose hip—they work together to give your skin the radiant glow of someone who gets their daily servings of veggies.
According to Bailly, this new formula from Lancôme gives her the long, fluttery lashes of her dreams. And, it won’t budge until you pull out your go-to makeup remover.
Drybar
Hot Toddy Heat Protectant
Drybar’s Hot Toddy Heat Protectant Mist forms a weightless shield against UV rays and temperatures of up to 450°F, keeping your strands vibrant and damage-free (no matter how many blowouts you squeeze in each week).
Formulated with hyaluronic acid, glycerin, and the same botanical blend (calendula, chamomile, rosemary, pansy, and sunflower seed oil) as the Weleda’s iconic Skin Food Original Ultra-Rich Cream, this milky mist refreshes thirsty skin during dry winter days and long afternoons spent in stale office air.
Differin
Acne Treatment Gel
An retinoid once only available by prescription, Differin’s Adapalene Gel 0.1% remains a dermatologist- and Allure editor-favorite for clearing up breakouts—and seven Best of Beauty wins proves it. It regulates skin cell turnover and, when applied all over the face, is unrivaled in its ability to clear pores and reduce inflammation over time.
Panasonic
Water Flosser for Travel
Some water flossers blast like a firehose, while others barely trickle. Panasonic’s Portable Cordless Water Flosser lands right in the sweet spot. Its two pressure settings are powerful enough to clear away plaque without overdoing it, all in a compact design that tucks neatly under the sink or into your carry-on.
Our Favorite Early Amazon Prime Day Skin-Care Deals
Summer did a number on our skin (hello, sun and sweat), which makes fall the ideal time to refresh the top shelf of your medicine cabinet. A few of our favorites: Dr. Althea’s cult-favorite hydrating face mask, La Roche-Posay’s gentle cleanser for dry-skin season, and Malin + Goetz’s eucalyptus-scented Hand and Body Wash, which makes your whole bathroom smell spa-like.
Dr. Althea
Jelly Seal Dewy Mask
Allure commerce editor Sarah Han applying Dr. Althea’s Jelly Seal Dewy Mask
Sarah Han
Instead of a standard cotton sheet, Dr. Althea’s mask uses a gauze infused with gel technology that hugs your face without slipping. It’s made with 10 types of hyaluronic acid for deep hydration and elasticity, plus plant-derived PDRN (an ingredient typically sourced from salmon DNA that’s known for boosting skin repair) and panthenol to strengthen the skin barrier.
Allure senior director of audience development Lexi Herrick applying Belif’s Aqua Bomb
Lexi Herrick
A staple in many Allure editors’ cabinets, this Korean moisturizer cools skin on contact and keeps inflammation at bay with tiger grass and oat kernel extract. You’ll also notice plumper, bouncier skin, thanks to glycerin and squalane.
La Roche-Posay
Toleriane Hydrating Gentle Face Cleanser
Allure contributing commerce editor Deanna Pai applying La Roche-Posay’s Toleriane Hydrating Gentle Face Cleanser
Deanna Pai
La Roche-Posay has long been a favorite for sensitive skin—the brand has earned multiple Seals of Acceptance from the National Eczema Association (and Allure Best of Beauty Awards). On sale right now: its Foaming Facial Cleanser. It features a hard-working team of ceramides, niacinamide, glycerin, and prebiotic thermal water that gently lift makeup and impurities without stripping the skin of its natural oils.
StriVectin
Multi-Action Super-C Retinol Brighten & Correct Vitamin C Serum
Former Allure staff editor Jihan Forbes loves a product that cuts out a few steps in her routine, and this serum does just that. “It not only brightens with the power of vitamin C, but the retinol in it goes to work so no fine line formed against me shall prosper,” she says.
Cosrx
The 6 Peptide Skin Booster
Get your K-beauty fix with the Collagen Booster Toner Serum, which tackles multiple skin concerns: calming redness, strengthening your skin barrier, softening and plumping for a more youthful look, and evening out tone.
Malin + Goetz
Hand + Body Wash
Looking for a luxe moment in your shower routine? Snag Malin + Goetz’s Hand + Body Wash. It not only makes your entire bathroom smell like eucalyptus, but the scent also lingers on your skin for little bursts of calm throughout the day.
Our Favorite Early Amazon Prime Day Hair-Care Deals
Tons of our hair staples are on sale during Prime Day, including a long-time editor favorite, the Wavytalk Thermal Brush. Also in our carts: The Multi-Styler from T3 that smooths hair into styles that look like you came straight from the salon. Throw in a good heat protectant, and consider your hair-care routine officially rescued.
Allure commerce producer Sarah Hoffmann using Wavytalk’s Thermal Brush
Sarah Hoffmann
Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a solid blowout on any hair type. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through,” Hoffmann says.
Former Allure associate manager of special projects Talia Gutierrez using T3″s Aire 360 Multi-Styler & Blowout System
Talia Gutierrez
T3
Aire 360 Multi-Styler & Blowout System
The bristles on T3’s Aire Multi-Styler get a tight grip around even the thickest hair. Allure former associate manager of special projects Talia Gutierrez says this shortens the number of passes needed to smooth her “wavy, coarse strands.”
When our editors tried Olaplex No.7 Bonding Oil, they were genuinely impressed. It tamed second-day frizz, softened hair without any greasy feel, and left a glossy, salon-worthy shine.
SexyHair
Big Spray & Play Volumizing Hairspray
Few things are more frustrating than spending an hour perfecting your hair only to have gravity flatten it. SexyHair Big Spray & Play Volumizing Hairspray is the solution, keeping your bouncy volume intact for hours on end (even if the dance floor calls).
Verb
Ghost Oil
There’s a reason Verb Ghost Oil is so beloved: It hydrates without feeling heavy and enhances shine, thanks to moringa oil, green tea extract, and vegan proteins.
R+Co
Cool Wind pH Perfect Air-Dry Crème
True to its name, R+Co’s Cool Wind pH Perfect Air Dry Cream makes your hair look, well, perfect. It’s made with hydrating apricot and watermelon extracts, as well as mango butter to detangle and add softness.
Our Favorite Early Amazon Prime Day Makeup Deals
We’re all about keeping it simple, and these Prime Day makeup deals make looking polished effortless. Think: a tinted lip balm that pulls your look together, a skincare-packed concealer that hydrates while covering imperfections in seconds, and a blush that instantly brightens your face.
Han applying Clinique’s Almost Lipstick Tinted Lip Balm in Black Honey
Sarah Han
Clinique
Almost Lipstick Tinted Lip Balm
First launched back in 1971, Clinique’s Almost Lipstick has returned to the spotlight, thanks to Gen Z’s obsession with the shade Black Honey, a sheer berry that looks beautiful on any skin tone.
Stila
Stay All Day Waterproof Liquid Eye Liner
Pai applying Stila’s Stay All Day Waterproof Liquid Eye Liner
Deanna Pai
Ask any Allure editor about eyeliners, and a felt-tip liquid option is bound to come up—like Stila’s Best of Beauty Award-winning Stay All Day Waterproof Liquid Eyeliner. It glides on without skipping, smudging, or tugging, making it easy to draw a sharp wing that lasts from morning to night.
Estée Lauder
Double Wear Stay-in-Place Matte Foundation
Estée Lauder Double Wear is elite among those who prefer high-coverage bases, and the Long-Wear Matte Foundation lives up the hype. It’s waterproof and sweat- and humidity-resistant, so your look will hold up.
Too Faced
Born This Way Ethereal Light Illuminating Smoothing Concealer
The Too Faced Born This Way Ethereal Smoothing Concealer does more than cover imperfections—it also nourishes your skin. Infused with coconut water, alpine rose, and hyaluronic acid, it boosts hydration and leaves your complexion looking smoother and more radiant.
Perricone MD
No Makeup Blush
No-makeup makeup is Perricone MD’s specialty, and this blush proves it, delivering a natural-looking flush that brings dull skin back to life.
Our Favorite Early Amazon Prime Day Wellness Deals
From high-tech skin tools to oral care upgrades that make fresh breath feel less like a chore, these wellness deals are all about feeling good from the inside out. One standout is the Oura Ring Gen3 Heritage, which rarely goes on sale. You’ll also find the Foreo Luna 4, a splurge that truly delivers on its deep-cleansing claims.
ThisWorks
Deep Sleep Pillow Spray: Natural Sleep
Ever wake up in the middle of an amazing dream? Never again—snooze better (and longer) with this time-released lavender spray.
Foreo
Luna 4
The Foreo Luna 4 is an investment, but at Allure, we only recommend splurges that really work—and this one does. This cleansing brush has three settings that provide a deep clean on all skin types, removing makeup and SPF so your skin care goes on smoothly (and actually works).
Ōura
Ring Gen3 Heritage
The Oura Ring Gen3 Heritage isn’t just a ring—it’s a round-the-clock wellness tracker that monitors your sleep, activity, and recovery. Its advanced sensors give personalized insights, helping you feel and perform your best. Allure commerce writer Lily Wohlner even says it’s changed her from a night owl to a morning person—something she’d never thought she’d say.
Nutrafol
Women’s Hair Growth Supplements
Nutrafol Hair Growth Supplement is designed to support hair health from the inside out, with clinically studied ingredients that target thinning, breakage, and shedding. With consistent use, our editors have found that it can help encourage stronger, fuller-looking strands over time.
Oral-B
Pro 1000 Rechargeable Electric Toothbrush
You probably know Oral B for lots of products in the oral care aisle at the drugstore. But the brand makes our all-time favorite toothbrushes, including the Pro 1000. It automatically stops if you’re brushing too hard, has three cleaning modes, and features a timer that alerts you every 30 seconds to change brushing zones.
TheraBreath
Anticavity Fluoride Mouthwash
Allure associate beauty director Sarah Kinonen says the TheraBreath Fresh Breath Mouthwash—which is gentle on her sensitive gums—is her favorite “unsexy” beauty product. “It helps keep excess food debris out of the crevices of my teeth and gums, while simultaneously leaving behind a minty aftertaste,” she says.
Braun
Smart IPL, Skin i·Expert Pro 7
The Braun Smart IPL Skin i·Expert Pro 7 uses Intense Pulsed Light technology to safely reduce hair growth without the salon visit, leaving skin smoother after each session. With built-in smart features that adapt to your skin tone, it takes the guesswork out of at-home hair removal, for results that last.
How We Find the Best Prime Day Beauty Deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.
