[LAST UPDATED AT 1:41 P.M. ET ON JULY 9, 2025] Summer is in full swing, which means the best K-beauty Amazon Prime Day deals are the hottest they’ve ever been. Korean skin-care products have long been at the forefront of the industry, outpacing some of our favorite state-side brands in terms of their innovative ingredients, gentle delivery systems, and largely affordable prices. While we love fan-favorite brands that you’ve likely seen splashed all over TikTok like Cosrx and Beauty of Joseon, there are SO. MANY. Korean beauty brands waiting to be discovered (and loved) by you. What are you waiting for? We’ve done the searching for you and rounded up our most adored products with video demos and written testimonies to boot. It’s prime time to introduce these sensorial and effective formulas into your life…and face. Enjoy!
Best Amazon Prime Day K-Beauty Deals You Can Shop Now
Want more Amazon Prime Day 2025 deals? Lucky for you, we’ve rounded up the buzziest Amazon Prime Day beauty deals and the Best of Beauty Awards winners on sale you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.
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Our Top Amazon Prime Day Korean Beauty Deals
An overnight mask that actually stays on your face, tosses and turns, and all? “The way my skin looks with a layer of Medicube Collagen Night Wrapping Mask is exactly how I want my skin to look without it: glassy, glowy, and clear,” features director Dianna Singh says. For that, you can thank plumping hyaluronic acid, texture-smoothing niacinamide, and barrier-strengthening ceramide NP.
PDRN is all the rage right now, and at the forefront of an influx of PDRN-infused K-beauty products is none other than Rejuran Turnover Ampoule, which is made by the same company behind Korea’s most popular PDRN injectable by the same name. “PDRN helps with tissue elasticity and hydration,” says New York City-based dermatologist David Kim, MD.
Commerce editor Sarah Han is a fan on the Allure side. “I’m not one to get in-office treatments, so this serum is the next best thing—my skin looks and feels more hydrated immediately and in the long run. It’s super lightweight, silky, and almost has this grippiness that doubles well as a makeup primer.”
“Oil cleansing for a few minutes every single night has taken my skin from good to great, and Man:yo’s Pure Cleansing Oil has been my go-to,” says Allure senior news editor Nicola Dall’Asen. “When my pores are particularly clogged, I can physically feel the sebum and dirt coming out after rubbing a couple of pumps of this gentle formula into my skin. It’s the only reason my facialists are always telling me there’s no need for extractions.
These Best of Beauty-winning lip stains are incredibly affordable and last the entire day. “Touchups are very minimal even after heavy meals,” Han says. “The wear is super comfortable, despite how long-lasting the formulas are.” She preps her lips with a clear lip balm and wipes away the excess before applying it.
Even if you have the most sensitive skin on Earth, Aestura’s Atobarrier 365 Lotion won’t cause irritation. It’s fragrance-free and only features skin-soothing ingredients such as ceramide NP and squalane. “This silky, milky formula absorbs at lightning speed and leaves my skin cashmere-soft,” says contributor Devon Abelman. “I appreciate that Aestura’s Atobarrier 365 Ceramide Lotion has a pump for quick, mess-free application.”
Iope’s retinols are unmatched for Han. “I alternate between the Best of Beauty-winning Retinol Expert and Retinol Bounce—the latter when my skin needs a hydrating boost,” she says. “Retinol Bounce [which has pure retinol, encapsulated retinol, and granactive retinoid] melts into my skin, and my complexion is noticeably plumper after the fact. I think my moisturizer absorbs better, too.”
A vitamin C serum that doesn’t smell like garbage stewing on a hot summer day? Meet Dr. Althea’s Vitamin C Boosting Serum. “Even though it’s fragrance-free, I think Dr. Althea’s Vitamin C Boosting Serum smells like freshly squeezed Florida orange juice—pulp and all,” contributor Devon Abelman says. “Scent aside, I love how dynamic this formula is. It covers all the bases for achieving the healthy skin of your dreams: brightening, hydrating, smoothing, and healing. Texture-wise, it’s viscous and almost gel-like without feeling sticky.”
If this packaging looks familiar, yes, this is the FDA-approved version of the Round Lab Sunscreen that flooded our TikTok FYPs. While it has a slightly different name, Birch Moisturizing Sunscreen UVLock SPF 45+, this chemical, quick-absorbing formula lives up to its predecessor’s hype. “It disappears instantly, makes my skin feel hydrated thanks to the birch sap, and honestly, my only complaint is that it doesn’t come in a jumbo bottle so I can slather it everywhere,” contributor Christa Joanna Lee shares.
Beauty of Joseon’s Red Bean Water Gel is an editor-favorite Korean moisturizer, especially for combination and oily skin. “It’s so lightweight yet packs a punch of hydration, and the gel texture gives my skin an immediate cooling/calming effect every morning,” says commerce editor Sarah Han.
Best Amazon Prime Day Korean Skin-Care Deals
Mixsoon’s Bean Essence is beloved for good reason. It provides a delightful balance of hydration and very gentle exfoliation that’s ideal for makeup prep and nighttime soothing alike. “I love using the Mixsoon Bean Essence as my serum step because it offers great hydration and skin-plumping benefits,” Sarah Lee, Glow Recipe co-founder, shared. Our editors can’t get enough, either: “Not only is the texture so fun to play with, but this essence is exactly what my skin needs when it’s feeling inflamed and parched,” says commerce editor Sarah Han.
We adore Cosrx’s Advanced Snail 96 Mucin Power Essence because it helps brighten our complexions and enhances the absorption of our subsequent heavy-hitters, such as our expensive serums and creams. It’s simple math, really.
At the heart of this innovative post-cleanse toner/essence are herbal staples ginseng, Solomon’s seal, and Japanese lily, which soothe, brighten, and protect skin against environmental factors that can lead to signs of aging. “My combination skin is prone to acne, so I don’t always go full-throttle with moisturizing—and as a result, it doesn’t always get the hydration it needs,” shares contributing commerce editor Deanna Pai. “That’s where this comes in. It’s billed as a serum but looks, feels, and functions like an essence. Even more importantly, though, it balances my skin, leaving it hydrated and dewy but never oily.”
“My main metric for cleansing balms is how easily they remove makeup (specifically eye makeup) and how soft my skin feels afterwards,” says commerce producer Sarah Hoffmann. “Dr. Althea’s Pure Grinding Cleansing Balm checks both of those boxes. The formula emulsifies so well and melts mascara, eyeliner, and the rest off like a total dream.”
You could have a hyaluronic acid serum with one type of HA or, better yet, one with five types of HA—a.k.a. high, medium, and low-molecular weights. Despite the packed actives, this silky formula feels almost ridiculously lightweight. “It dries down almost immediately, and my skin always feels bouncier with each application,” Han attests. “At night, I often pair it with my retinol serum to offset any dryness, as well as in the morning to give my vitamin C serum a hydrating boost. Simply put: It’s a staple, regardless of what state my skin is in.”
Wake up, undereyes. Similarly to the Aqua Bomb moisturizers we’ve loved for years, Belif’s Aqua Bomb Cooling Eye Gel instantly refreshes, depuffs, and brightens, thanks to powerhouses like caffeine, HA, niacinamide, vitamin C, and collagen. The ceramic tip and lightweight gel is an elite combo, if you ask us.
Jeju cherry blossom is the key player in Innisfree’s Cherry Blossom Glow Jelly Cream, which amps up glowiness with the help of niacinamide and betaines, a hydrator derived from sugar beets. “I love how hydrating yet deeply moisturizing Innisfree’s Dewy Glow Jelly Cream is,” says associate beauty editor Annie Blay. “The clear gel doesn’t evaporate on the skin but hydrates with a cooling lightweight feel that lasts all day.”
Like almost all Korean chemical sunscreens, Anua’s Zero-Cast Moisturizing Finish Sunscreen SPF 50 is a dream for anyone with dry skin. Since I have combo skin, I find that I can usually skip moisturizer and go straight into this sunscreen, which is infused with the usual but oh-so-good suspects like hyaluronic acid, glycerin, panthenol, and niacinamide. It makes my skin look so fresh and radiant! Plus, the cap doubles as a dosage tool to make sure you’re applying enough for your face. (I opt for two hefty finger lengths, which also works!)
Manyo’s Galac Niacin 2.0 Essence is a dream for oily or acne-prone skin becayse it’s infused with oil-balancing galactomices fermentation filtrate and dark-spot-brightening niacinamide. Take it from shopping market editor Ang Trakoshis. “I keep this in my on-the-go skin-care bag because it’s loaded with niacinamide to even tone and panthenol to calm—two things my skin needs after a long day of travel,” she says.
The key point of Etude’s SoonJung pH 6.5 Whip Facial Cleanser is that it’s made with a low pH of 6.5—which is less likely to disrupt your natural barrier function—and features soothing ingredients like madecassoside and panthenol to keep skin happy.
“Even before I tried this cleansing foam out for myself, I saw a lot of hype on social media coming from people of all different skin types,” says Han. “This airy foam is so satisfying to use and I love how gentle it is—it is, after all, fragrance-free—especially after I’ve gone to town breaking down my makeup with a cleansing balm or oil. No complaints, no notes.”
Best Amazon Prime Day Korean Makeup Deals
In this sweet duo, you’ll get a full-size Fwee Glowy Jelly Pot—a bouncy lip and cheek tint—and a keychain version, which features a tiny portion of the product, and looks so cute as a bag charm.
Best Korean Hair-Care Deals
Hair oils have a reputation for feeling heavy, especially on fine hair, but Mise En Scene’s Hair Serum does nothing of the sort. “My hair, despite only having a bit of bend, gives way to a ton of flyaways every time I blow-dry or air-dry,” says Han. “Perhaps I’m not skilled enough with my blow-dryers but this serum, which has a boatload of oils—most notably, golden Moroccan argan oil—tamed my frizz and flyaways as best as a post-wash product ever has, which is very high praise.”
A dream for damaged hair, Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment. Whether your hair has been fried from hot tools or color treatments, this treatment coats every strand using ceramide 3 and collagen. “After shampooing, I saturated my hair in this protein treatment, and it effortlessly unraveled every knot in about a minute flat,” says contributor Devon Abelman, who colors her hair every month. “I rinsed it out after about three minutes, and my hair felt like cashmere.”
K-beauty Amazon Prime Day deals won’t be around forever, so act fast and bookmark this page as we add more recommendations. Happy shopping!