The 1970s was an eminent era for beauty, fashion, and entertainment, defined by disco balls, sequined outfits, shimmering eyeshadow, bold nail designs, and conspicuous hairstyles. It was a time of blaring glam, fearless experimentation, and an unapologetic embrace of individuality. Decades later, ‘70s hair and makeup trends continue to inspire modern beauty enthusiasts. Celebrities like Saweetie have built entire aesthetics around the era, effortlessly channeling its essence with bold, nostalgic looks that exude confidence and attitude.
Right now, voluminous waves, flip-up cuts, and soft glam makeup are iconic looks that remain timeless. This is what you call an enduring influence on the beauty world. Even in today’s fast-paced fashion and beauty industry, these ’70s hair and makeup trends continue to stand out. With fresh, modern renditions, they are serving looks for days—even Gen Z can’t resist their charm!
The ’70s were all about freedom and self-expression, and this was reflected in the diverse hair and makeup trends of the era. Today, these iconic styles are making a strong comeback, proving that vintage glam never truly goes out of fashion.
Here are some of the most influential ’70s hairstyles and makeup looks that are trending once again!
Check out snazzy 70s hair and makeup looks that serve right now…
See 70s hairstyles
#1. Feathered volumes
The Farrah Fawcett-inspired feathered hair is one of the most iconic ’70s hairstyles. Known for its voluminous, face-framing layers, this look adds movement and dimension, creating an effortlessly glamorous effect.
Today, the style has been modernized using round brushes, texturizing sprays, and blow-dry techniques to achieve a soft yet structured finish. Whether worn with big bouncy curls or a more relaxed wave, this hairstyle remains a go-to for anyone wanting to channel classic, retro beauty with a contemporary twist.
#2. Shag cuts
The rock-and-roll-inspired shag is a timeless ’70s hairstyle that exudes effortless cool. Worn by icons like Jane Fonda and Stevie Nicks, this look features choppy layers, tousled texture, and lots of volume.
What makes the shag so enduring? Its low-maintenance appeal and face-framing effect make it flattering on various face shapes and hair types. Modern versions incorporate soft bangs, subtle waves, and textured finishes, making it a go-to for those who love an edgy yet effortless aesthetic. Whether styled sleek or messy, the shag remains a statement of rebellion and individuality.
#3. Curtain bangs
The soft, center-parted fringe, made iconic by Brigitte Bardot and Goldie Hawn, is having a major revival. This effortless yet glamorous style complements almost any hair length and texture, making it a go-to choice for those who love a touch of vintage charm.
What makes curtain bangs so versatile? Their face-framing effect softens features, while the wispy layers create movement and dimension. Whether paired with long waves, a messy updo, or a sleek bob, this fringe adds an instantly chic, retro vibe to any look. Plus, it’s easy to style—simply blow-dry with a round brush or add soft curls for extra volume.
#4. Natural curls
The 1970s celebrated natural textures, with icons like Diana Ross and Pam Grier leading the way with big, bold curls that became symbols of power, confidence, and self-expression. Today, this voluminous, statement-making look continues to inspire, with modern twists enhanced by curl creams, diffusers, and hydrating hair treatments.
Embracing natural curls means focusing on moisture and definition. Whether styled into a perfectly shaped afro, soft rounded curls, or a full-bodied twist-out, this look exudes effortless glam. The key? Deep conditioning, leave-in treatments, and curl-enhancing gels to keep curls defined, frizz-free, and full of life.
#5. Straight up Cher
Cher’s ultra-long, pin-straight hair was the epitome of 70s elegance and glamour, exuding a sleek, polished aesthetic that remains timeless. This waist-length, glossy style became one of her most iconic beauty signatures, inspiring generations to embrace the power of ultra-sleek locks.
Achieving this look today is easier than ever with keratin treatments, heat protectants, and high-quality straighteners. To maintain the shine and health of long, straight hair, consider regular deep conditioning, silk-infused serums, and lightweight oils to keep strands smooth and frizz-free.
See 70s makeup looks
Makeup in the 70s was a striking mix of natural beauty and bold statements, a contrast that continues to shape today’s trends. Some of the most iconic looks include:
#1. Soft, dewy skin
The 70s no-makeup makeup look remains a timeless staple in the beauty world. Achieving this effortless glow is easier than ever with lightweight foundations, radiant primers, and a hint of cream blush for a fresh, natural finish.
#2. Earth-toned eyes
Warm browns, oranges, and bronzes dominated 70s eye makeup, offering a rich, sun-kissed aesthetic. These shades remain just as relevant today, effortlessly complementing a range of skin tones while adding depth and warmth for a naturally sculpted look.
#3. Bold liner
Winged and floating liners, famously worn by icons like Bianca Jagger and Donna Summer, have made a bold comeback with a modern edge. Today’s renditions embrace colorful graphic liner looks, negative space designs, and unexpected shapes, adding a fresh, artistic twist to this classic 70s trend.
#4. Feathered brows
The 70s were all about embracing natural beauty, and feathered brows were no exception. Icons like Brooke Shields and Diana Ross made full, untamed brows a signature look, rejecting the overly sculpted styles of previous decades. Their bold, expressive arches framed the face effortlessly, adding to the era’s free-spirited aesthetic.
#5. Glossy finish
The glossy lips of the 70s, once a beauty staple seen on icons like Donna Summer and Jerry Hall, have made a dazzling comeback. Unlike the ultra-matte lips that dominated the 90s and early 2000s, this retro trend embraces a plump, hydrated look with a high-shine finish.
Modernizing 70s beauty: A fresh take on retro glam
Bringing 70s beauty into the present doesn’t mean replicating looks exactly as they were. Instead, it’s about modernizing them for a fresh, fashion-forward appeal. Pairing vintage hair with contemporary fashion creates a striking contrast—think a voluminous feathered blowout styled with a sleek blazer or a minimalist ensemble for effortless sophistication.
For makeup, balance is key. A bold, 70s-inspired smoky eye pairs beautifully with a nude lip, creating a refined, wearable look. Meanwhile, modern beauty formulations make it easier than ever to achieve that coveted 70s glow—opt for clean, lightweight foundations and cream-based products to enhance natural radiance without clogging pores. By blending retro inspiration with contemporary techniques, you can channel the glamour of the era in a way that feels both timeless and current.
Bonus tips: Helpful strategies for exploring 70s hair and makeup in 2025
When embracing 70s makeup and hair trends in 2025, keep these key points in mind:
Shags and curtain bangs complement a variety of hair textures, while natural curls are more celebrated than ever. The key is working with a stylist who understands how to tailor these iconic looks to your specific hair type. No texture is left out of this exciting revival—there’s a style for everyone.
The same goes for facial structure. Many 70s beauty trends, such as soft contouring and feathered brows, are designed to enhance natural bone structure rather than overpowering your features. Consulting with a hairstylist or makeup artist can help you choose a version of these trends that flatters your unique face shape.
For an effortless, modern take on 70s beauty, incorporate just one element into your everyday look—whether it’s tousled waves, a wash of warm brown eyeshadow, or a glossy lip—rather than going full retro. This way, you can channel vintage glamour while keeping your style fresh and wearable.
The 70s was a defining era for beauty, and its influence is still undeniable today. With modern innovations and high-performance products, these iconic hair and makeup looks continue to feel fresh and stylish. Whether you gravitate toward soft glam or bold, statement-making styles, there’s a 70s-inspired trend for everyone. By blending vintage charm with contemporary techniques, you can make these timeless looks your own.
Featured image: @skaijackson/Instagram
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