It’s the first week of November, and Bobbi Brown’s festive manicure is already intact. “I get really excited for the holidays,” the Jones Road founder admits over Zoom, displaying her hands as proof. “I always get short red nails, and Jones Road makes my favorite nail color, Poppy. It’s just very party-friendly. It makes me look put-together.”
Speaking of effortless ways to look pulled-together, Jones Road’s 2025 Holiday collection comprises five trios that make seasonal glam as easy as …. well, one, two, three.
The Jones Road Holiday Collection
Launching today, the kits feature everything from taupe eyeshadow to espresso eyeliner and the brand’s classic Miracle Balms in new, wintry hues. The gift sets represent Brown’s vision of modern holiday makeup, which, she says, should be effortless to apply, but still feel “a little special.” And what might that look like?
“To me, special means, instead of a brown eyeliner, I’ll go with espresso. Or I’ll go really crazy with a black,” Brown quips. “I’ll experiment and play with a little more color. But not crazy colors—they have to be wearable.”
Brown’s preference for subtle, you-but-better makeup underscores her general approach to holiday glam. “When you arrive at a party, I don’t want people to say, Wow, look at your makeup,” Brown explains. “I want them to say: You look really great.”
Ahead, get the lowdown on all five Jones Road holiday kits to discover which ones will make you feel great—and ready to raise a glass. While you’re shopping, don’t forget to grab a trio or two for those on your gift list: Available through December 31 or while supplies last, these sets will be snapped up fast.
The Everyday Bronze: The Pinky Bronze Kit
- Why We Love It: Pinkish, brownish, and subtly gleamy, Pinky Bronze is one of Jones Road’s most beloved hues. It’s a small wonder why: The universally appealing hue brings a natural-looking flush to any complexion. “I’m excited about this kit because Pinky Bronze is one of our top-selling Miracle Balm shades, and it looks good on so many skin tones,” Brown says. Inspired by the popularity of the Pinky Bonze balm, the set contains an eyeshadow, a bronzer, and a plumping lip gloss in the popular shade. Brown adds that the special packaging—zhshed up for the holidays with metallic accents—gives the products a more gift-worthy feel.
- What’s Featured: Limited-edition versions of Just a Sec eyeshadow, The Bronzer, and Cool Gloss in Pinky Bronze
The Festive Set: The Party Kit
- Why We Love It: Available in two color-ways, The Party Kit features Jones Road’s new Eyeshadow Sticks in taupe or brown, a gel eyeliner in espresso, and a miniature Miracle Balm in either Party or Rouge. Brown describes Party as “Pinky, sparkly, and gorgeous,” while Rouge is a deeper, plummier shade. For those with deeper skin tones, Brown generally recommends the Rouge Miracle Balm, whereas lighter skin tones look lovely with a swipe of Party. That said, “A lot of my fair-skinned girls are obsessed with the Rouge,” Brown shares. “You could always use it as a sheer stain on your cheeks or lips.” When used together, the eyeshadow, eyeliner, and balm equate to holiday makeup you can literally just throw on—you don’t have to be a makeup artist,” Brown says.
- What’s Featured: Eyeshadow Stick in Cool Taupe or Cool Brown, Gel Liner in Espresso, Mini Miracle Balm in Party or Rouge
The Lip Trio: The Mini Lip Kits
- Why We Love It: Available in two shades, Mauve or Tawny Nude, the Mini Lip Kits pair a miniature lip pencil and lipstick with a plumping lip gloss in Pink Lilac (a sheer, shimmery, cool-toned shade). “Tawny Nude is for someone who likes a lighter lip; Mauve is for a medium lip,” Brown says. But no matter which way you go, subtle is the name of the game. “These kits are almost anti-lip statement,” Brown says. “At parties, I happen to love a strong eye, a brighter cheek, and a softer lip.” Those known to enjoy champagne or canapés should pay special attention to this approach: “With a lighter lip, you don’t have to worry about your lipstick as much if you eat or drink something,” Brown points out.
- What’s Featured: Mini Lip Pencil in Mauve or Tawny Nude, Mini Classic Lip in Mauve or Tawny Nude, Mini Cool Gloss in Pink Lilac
The Viral Blush: The Mini Miracle Balm Trio
- Why We Love It: The first product Jones Road launched, Miracle Balm is a multitasking, light-reflecting salve that can be applied to lips, cheeks, eyelids—or, really, anywhere that could use a little extra gleam. In the 2025 holiday kit, the hero product comes in special glass packaging and a trio of new shades. Après, a cool mauve, “is the color your cheeks turn after a cold day—that little, reddish flush,” Brown says. She describes the Noir hue as a “deeper grape,” while Ballerina, she says, is “Soft, sparkly, pink, and really fun.” Pro tip: Brown suggests laying the Ballerina over either Après or Noir as a highlighter. And for those who aren’t familiar with Miracle Balm, “Start sparingly,” she advises. “You can always add more.”
- What’s Featured: Miniature Miracle Balms in Après, Noir, and Ballerina
The Perfume Discovery: The Fragrance Trio
- Why We Love It: As a kid in the 1960s, Brown would watch her aunt Alice get ready to go out with her husband, Albert. Brown’s new scent, En Route, reminds her of those moments with Alice at the vanity. Featuring notes of aldehydes, ambrette seeds, jasmine, lily, rose, and tonka musk, the scent officially debuts in February 2026. But for those who like a sneak peek (or rather, a sneak sniff), a travel-sized preview is available in The Fragrance Trio. “It smells amazing,” Brown says of En Route. “My thought when I designed it was, it’s something I would wear to a party. And people would say, Wow, you smell so great. Where are you going?” Another scent in the trio, Shower, has the clean, fresh scent its name suggests, with notes of sea spray, neroli, and orange blossom. The set’s final scent, BKLYN, is laced with lemon, neroli, and sandalwood, and was designed to embody the scent of casual confidence.
- What’s Featured: Travel-sized bottles of Shower, BKLYN, En Route