The Early Prime Day Deals Are Here, Whether You’re Ready or Not


It’s that time of the year—when the house that Bezos built cranks up the best early Prime Day deals (and the algorithmic engines of capitalism) to remind you that budgeting is a theoretical exercise. Another Prime Day is nearly upon us, and Amazon has officially announced that it’s taking place July 8 to July 11, making it twice as long as usual.

While we’re still a few weeks off, that hasn’t stopped a handful of early Prime Day deals from slipping through the cracks. So to help you get a jump on the boatload of deals that will be cropping up, we went ahead and rounded up the best ones to shop right now and laid out everything you might wanna know before the real madness begins. We’ll be updating this story as more deals drop and more information comes in.


The Best Early Prime Day Deals to Shop Now

Shop by Categogy

Clothing and Style Deals

Levi’s

501 Original Fit Jeans

You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean.

Hanes

BeefyT T-shirt (2-Pack)

Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.

Calvin Klein

Cotton Stretch Boxer Briefs (3-Pack)

Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than (before) Prime Day.

Polo Ralph Lauren

Classic Fit Woven Cotton Boxers (3-Pack)

For guys who prefer boxers over briefs, Polo Ralph Lauren’s woven boxers are still the gold standard when it comes to price, comfort, and breathability.

Merrell

Moab 3 Hiking Shoe

An all-time great of the hiking world, these Merrell Moabs are built to handle more than you have the stomach for.

Levi’s

Trucker Jacket

Often imitated, never duplicated, the iconic Levi’s trucker jacket is a menswear staple that has the rare ability to look great on just about everyone.

Deer Stags

Bamboo2 Sandal

Go ahead and get your grandpa swag on. These huarache-style sandals are one of our favorite footwear trends right now and they’re best served with billowy pants and a flowy linen shirt.

Cole Haan

Pinch Penny Loafer

It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price pre-Prime Day? That’s what we call pinching pennies.


Watch Deals

Casio

MW240-1BV Easy to Read Analog Display Quartz Watch

There’s beauty in simplicity and this no-frills resin watch from Timex is the dictionary definition of simple.

Citizen

BI1033-04E Quartz Watch

For gentlemen of truly rarified taste, fancy cigars, rare whiskey, and a library brimming with leather-bound books are all par for the course. But a really pricey watch? Not necessarily.

Timex

Weekender Analog Dial Watch

Rugged nylon strap, handsome French-vanilla face, clean lines throughout: Now that’s one hell of a way to spend your weekend.

Seiko

Essentials Watch

Seiko’s Essentials SWR watch incorporates a slew of details that make this model a dead ringer for the Tank, down to the telltale rectangular face, Roman numeral indicators, cabochon crown, and croc-embossed leather strap.


Tech Deals

Garmin

Forerunner GPS Running Smartwatch

If running a marathon is on your bucket list (or your been-there, do-it-again list), then this smartwatch will be your new running partner.

Philips

Hue Smart Light Starter Kit

Add a little pop of color to your HomeKit system by integrating the Philips Hue lights into it, which will light up your life in whatever shade you desire.

Apple

AirPods Pro (2nd Gen, USB-C)

Get the latest generation of the iconic Apple buds for their lowest price ever. Now with USB-C charging and improved noise cancellation, these pods are a must-have for iPhone diehards.

Toshiba

75″ Class C350 Series LED 4K UHD Smart Fire TV

Football season is around the corner, and if you want your place to be the watch zone, you need a TV to match.


Luggage Deals

Travel Pro

Platinum Elite Hardside Expandable Carry-on

When this bag comes up against other carry-ons in the overhead, it puts its elbows out. Go ahead and scroll past the budget spinners on the ‘Zon and invest in a bag that will actually last.

BAGAIL

8 Set Packing Cubes

If you want your suitcase to stay nice and tidy, add these packing cubes, which are presently an absolute steal.

Krute

28-Inch Luggage

Summer travel just got a whole lot easier with this aluminum hardside joint.

Delsey

Helium Aero Hardside Expandable Luggage

One of the sleekest hardsiders on the ‘Zon, this piece has enough room for all your gear, plus an expandable zipper for making some extra room for souvenirs.


Home & Kitchen Deals

Withings

Body Comp Smart Scale

This GQ Fitness Award winner is as close to getting a personal trainer without having some sweaty dude yelling at you.

Ninja

Foodi 6-in-1 DualZone Air Fryer

Make dinnertime prep a little easier by air frying two dishes at once.

Govee

Smart Outdoor String Lights, 2-Pack

Control these smart string lights with your voice or phone. The pack comes with two 48-foot strings of waterproof, color-changing lights. That should be more than enough to deck out your entire deck.

Dyson

V8 Plus Cordless Vacuum

Yes, the hype is real—but the Dyson V8 Plus Cordless Vacuum isn’t just a status symbol. It’s the real deal.


Fitness Deals

Oakley

Radar EV Path Rectangular Sunglasses

If you’re serious about performance—or just like looking like it—Oakley’s Radar EVs offer top-tier optics and an unmistakable silhouette.

Wikday

Resistance Bands

Whether you’re trying to get yoked for beach season or just putting the finishing touches on your home gym, resistance bands are a great addition to your fitness arsenal.

Wohao

Non-Slip Yoga Mat

This super-stable yoga mat is perfect for beginners and pros alike.

Gorilla Mind

Pre Workout

This is the favorite pre for a grip of GQ editors. Prepare for unreal workouts and engorged biceps.


Prime Day 2025 FAQ

What is Amazon Prime Day?

Amazon Prime Day is the retailer’s annual blowout sale. It typically happens across two days in the summer, but this year, it’ll last four days, between July 8 and 11. and features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day is perhaps the best perks of having a Prime membership.

What are the best things to buy on Prime Day?

After years of covering Prime Day, our best piece of advice is this: focus on the items you’ve already had your eye on. With so many deals coming at you at once, it’s easy to get sidetracked and start filling your cart with things you never planned to buy. The smartest approach is to stay the course and keep the ol’ noggin clear of impulse buys.

Historically, Amazon-branded products see the biggest discounts. That includes smart home devices like Echo speakers and Ring doorbells; streaming devices like Fire TV sticks; and everyday tech like Kindles and Eero mesh Wi-Fi systems. Generally speaking, if you’ve been meaning to upgrade your tech setup, now’s the time to do it. Think Apple devices, headphones, smart speakers—Prime Day tends to deliver solid value in that department.

On the men’s clothing front, the best deals usually land on everyday staples. It’s a good moment to restock on essentials like underwear, socks, and workout basics. You’ll also find solid grooming deals, especially on multi-groomers and electric razors from some of our favorite house-tested brands like Philips Norelco and Braun.

Here are a few of the best deals we spotted during last year’s Prime Day to give you a sense of what to expect—and what to potentially jump on:

How long do the deals last?

In the past, Prime Day started on a Tuesday and ended at midnight the day after (with a handful of straggler deals staying live even after that), but this year, it’ll start Tuesday, July 8, and end on Friday, July 11. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.

Do you need to be a Prime member to shop Amazon Prime Day?

Amazon Prime Day is reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.

Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Day, there’s nothing stopping you from canceling your membership.

Do other retailers participate in Prime Day?

Over the years, Prime Day has gotten so popular that it has forced the hand of many other retailers, and there are many competing sales—many of them with the same products available during Prime Day—to shop if you’re not a Prime member. We’ll be covering those sales, too, so stay tuned.

How to Prep for Prime Day

It’s almost go-time—but not quite yet. Prime Day is still a few weeks out, which means you got time to prep your game plan before the deals start flying. We’ve been through this deals rodeo more times than we can count, and here’s what our collective advice looks like:

  • Make a list: Figure out what you actually want before the swarm of deals hit. Use Amazon’s “Save for Later” feature to keep track of it all—because once the deals drop, it’s way too easy to buy stuff you don’t need. (Impulse shopping is real!)
  • Track the price: On the day of, use Camelcamelcamel to track the prices of the things you want to see if you’re actually getting a good deal. The website monitors price fluctuations over time so you can see when it was at its cheapest and whether now’s the right time to pull out the credit card info.
  • Bookmark this page: Or skip the homework entirely and let us do the heavy lifting. We’ll be rounding up the best deals so you don’t have to trawl through Amazon yourself.



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