It’s that time of the year—when the house that Bezos built cranks up the best early Prime Day deals (and the algorithmic engines of capitalism) to remind you that budgeting is a theoretical exercise. Another Prime Day is nearly upon us, and Amazon has officially announced that it’s taking place July 8 to July 11, making it twice as long as usual.
While we’re still a few weeks off, that hasn’t stopped a handful of early Prime Day deals from slipping through the cracks. So to help you get a jump on the boatload of deals that will be cropping up, we went ahead and rounded up the best ones to shop right now and laid out everything you might wanna know before the real madness begins. We’ll be updating this story as more deals drop and more information comes in.
The Best Early Prime Day Deals to Shop Now
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Prime Day 2025 FAQ
What is Amazon Prime Day?
Amazon Prime Day is the retailer’s annual blowout sale. It typically happens across two days in the summer, but this year, it’ll last four days, between July 8 and 11. and features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day is perhaps the best perks of having a Prime membership.
What are the best things to buy on Prime Day?
After years of covering Prime Day, our best piece of advice is this: focus on the items you’ve already had your eye on. With so many deals coming at you at once, it’s easy to get sidetracked and start filling your cart with things you never planned to buy. The smartest approach is to stay the course and keep the ol’ noggin clear of impulse buys.
Historically, Amazon-branded products see the biggest discounts. That includes smart home devices like Echo speakers and Ring doorbells; streaming devices like Fire TV sticks; and everyday tech like Kindles and Eero mesh Wi-Fi systems. Generally speaking, if you’ve been meaning to upgrade your tech setup, now’s the time to do it. Think Apple devices, headphones, smart speakers—Prime Day tends to deliver solid value in that department.
On the men’s clothing front, the best deals usually land on everyday staples. It’s a good moment to restock on essentials like underwear, socks, and workout basics. You’ll also find solid grooming deals, especially on multi-groomers and electric razors from some of our favorite house-tested brands like Philips Norelco and Braun.
Here are a few of the best deals we spotted during last year’s Prime Day to give you a sense of what to expect—and what to potentially jump on:
How long do the deals last?
In the past, Prime Day started on a Tuesday and ended at midnight the day after (with a handful of straggler deals staying live even after that), but this year, it’ll start Tuesday, July 8, and end on Friday, July 11. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.
Do you need to be a Prime member to shop Amazon Prime Day?
Amazon Prime Day is reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.
Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Day, there’s nothing stopping you from canceling your membership.
Do other retailers participate in Prime Day?
Over the years, Prime Day has gotten so popular that it has forced the hand of many other retailers, and there are many competing sales—many of them with the same products available during Prime Day—to shop if you’re not a Prime member. We’ll be covering those sales, too, so stay tuned.
How to Prep for Prime Day
It’s almost go-time—but not quite yet. Prime Day is still a few weeks out, which means you got time to prep your game plan before the deals start flying. We’ve been through this deals rodeo more times than we can count, and here’s what our collective advice looks like:
- Make a list: Figure out what you actually want before the swarm of deals hit. Use Amazon’s “Save for Later” feature to keep track of it all—because once the deals drop, it’s way too easy to buy stuff you don’t need. (Impulse shopping is real!)
- Track the price: On the day of, use Camelcamelcamel to track the prices of the things you want to see if you’re actually getting a good deal. The website monitors price fluctuations over time so you can see when it was at its cheapest and whether now’s the right time to pull out the credit card info.
- Bookmark this page: Or skip the homework entirely and let us do the heavy lifting. We’ll be rounding up the best deals so you don’t have to trawl through Amazon yourself.