The Best Early Prime Day Deals You Can Shop Right Now


It’s that time of the year—when the house that Bezos built churns out the best Prime Day deals to remind you that budgeting is a theoretical exercise. That’s right: the Amazon Prime Big Deal Days event—a.k.a. Amazon Prime Day 2.0—is nearly upon us. This year, it’s on October 7-8, and while that’s still a few weeks away, that hasn’t stopped a handful of early Prime Big Deal Days sales from slipping through the cracks. So, to help you get a jump on the savings, we went ahead and rounded up the best ones to shop right now and laid out everything you might wanna know before the real madness begins. We’ll be updating this story as more deals drop and more information comes in.


Best Early Prime Day Deals, According to GQ

Featured in this article

The Still Very-Good Undies Deal

Calvin Klein Cotton Stretch Boxer Briefs (3-Pack)

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Image may contain: Clothing, Jeans, and Pants
The Original Blue Jean

Levi’s 501 Original Fit Jeans

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Image may contain: Sink, Sink Faucet, Appliance, Blow Dryer, Device, and Electrical Device
The Cupertino Special

Apple AirPods Pro (2nd Gen, USB-C)

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Shop by Category

Prime Day Style Deals

Lacoste

Classic Long Sleeve Pique Polo Shirt

The short sleeve Lacoste polo flew off the shelves—but the long sleeve version is still here, still discounted, and you’ll be real glad you snagged it come fall.

Levi’s

501 Original Fit Jeans

You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean. We’ve seen the 501s go as low as $30, but that’s quite rare. This is still a great deal if you’re looking to reup on a new pair.

Wrangler

13MWZ Cowboy Cut Original Fit Jeans

The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.

Lands’ End

Super-T Long Sleeve T-Shirt

Ahoy, mateys! Dive into the nautical vibes with this breton-striped tee and add some pattern and maritime energy to every fit.

Levi’s

569 Loose Straight Denim Shorts

Tis the summer of baggy denim shorts and there are few out there offering as much as Levi’s does. This 569 cut is very roomy and comes in a gang of great washes.

Colortone

Spider Tie Dye T-Shirt

Add some zest to your everyday basics with this hand-dyed tie-dye T-shirt. At nearly 40% off, we recommend stocking up on your favorite colors.


Prime Day Basics Deals

Calvin Klein

Cotton Stretch Boxer Briefs (3-Pack)

Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than (before) Prime Day.

Fruit of the Loom

Tag Free Woven Boxer Shorts

Let your hole-y underwear go, man. Knock out your entire week in one fell swoop and re-up on this multipack boxer shorts.

Hanes

BeefyT T-shirt (2-Pack)

Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.

Gildan

Ultra Cotton T-Shirt (2-Pack)

Gildan’s no-nonsense, price-conscious, high-quality basics are the among the best value anywhere. The lowkey label’s Ultra Cotton tees have been the medium for endless streetwear logos, but they’re so good that they really stand on their own.

Hanes

Cotton Tank Undershirts (6-Pack)

These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.

Champion

Powerblend Open-Bottom Sweatpants

Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”


Prime Day Accessory Deals

Lands’ End

Open Top Canvas Tote Bag

The Lands’ End Open Canvas Tote looks a lot like a certain iconic bag (coughs L.L. Bean) and honestly, it does the trick. Sturdy, roomy, and ready for beach days, errands, or laundry hauls.

Carhartt

East West Tote Bag

If you thought Carhartt’s work pants were durable, wait til you see what they can do with a tote bag.

Ray-Ban

Caravan Square Sunglasses

The Ray-Ban Caravan is a slept-on classic—clean, squared-off, and a little more low-key than the Wayfarer or Aviator. If you want timeless frames that not everyone’s already wearing, start here.

Ray Ban

Wayfarer

It doesn’t get any better than the OG Wayfarer from Ray Ban. These iconic shades come in a wide range of colors and pair well with everything from your summer grubbies to dressed-up date nights.


Prime Day Shoe Deals

Puma

Easy Rider Sneakers

With a seriously cool throwback look and an icy cool colorway, Puma’s Easy Riders are the hidden gem of the sneaker world and you won’t have to worry about other people jacking your style.

Reebok

Club C Vintage Sneaker

The Reebok Club C is one of the most underrated and understated sneakers out there. But it’s that restraint that makes them just plain cool.

Eastland

Falmouth Four Eye Camp Moc Oxford

If the boat shoe craze has you intrigued but you can’t fully dive in, try out these moccasin lace-ups instead.

Wolverine

I-90 Boots

Wolverine’s burly Chelsea boots are built like a tank and look like a dream.

Dr. Martens

1461 Soft Toe Oxford Work Shoe

The 1461 Oxford blends the brand’s iconic silhouette with work-ready durability. It’s cushy, slip-resistant, and tough enough for long shifts—but still sharp enough to wear off the clock. A true all-day, everyday shoe.

Cole Haan

Pinch Penny Loafer

It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.


Prime Day Watch Deals

Seiko

Essentials Watch

The Seiko Tank-style watch toes the line between homage and dupe—but this one lands firmly in the former camp. It’s sharp, affordable, and even better if you catch it on sale.

Timex

Weekender Analog Dial Watch

Timex’s aptly-named Weekender watch is a triumph of rugged minimalism, the type of ticker that looks just as home poking out from beneath a fraying denim jacket as it does accenting a textured linen suit.

Seiko

5 Sports SSK005 Watch

The humble Seiko 5 Sports routinely shows up on pretty much every “best watches under $500 list,” and while it’s available in more flavors than Jelly Belly, this version stands out from the pack thanks to the addition of a GMT hand that can be set to display another time zone, making it a first-rate travel accessory, too.

Movado

Museum Watch

For everyone who doesn’t have a Warhol or Lichtenstein on their wall (which is 99% of us), the Movado Museum Classic makes for a much more affordable alternative. Not only is its minimalist design on par with some of modern art’s greatest hits, an early version of this watch sits right alongside those legends in the MoMA’s permanent collection.

Timex

Waterbury Classic Chrono Watch

The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.

Citizen

Garrison Super Titanium Watch

It’s hard to argue with the no-nonsense looks and ethereal lightness of this titanium watch from Citizen, to say nothing of the deeply discounted price.


Prime Day Grooming Deals

Ursa Major

Essential Face Wipes

GQ associate commerce editor Tyler Chin calls these his summer essential: individually wrapped face wipes that cleanse, cool, and refresh—no sink required.

Hermès

Terre D’Hermes Eau Intense Vetiver Eau De Parfum

Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s one of our favorite colognes, because it’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons.

Meridian

Body Hair Trimmer

This affordable trimmer is even more affordable right now—and is one of senior commerce editor Ian Burke’s favorite grooming tools in his arsenal.

CeraVe

Hydrating Facial Cleanser

CeraVe is a staple in the drugstore for good reason—the brand makes some damn good skincare products. Double board-certified dermatologist Dr. Brendan Camp, MD, FAAD, recommends CeraVe’s Hydrating Facial Cleanser for folks looking for a gentle face wash. Even though it’s not stripping, “ingredients like ceramide and hyaluronic acid are featured in this cleanser to remove dirt, product residue and dirt without disrupting the skin’s protective barrier,” he says.


Prime Day Apple Deals

Apple

AirPods Pro (2nd Gen, USB-C)

Get the latest generation of the iconic Apple buds for their lowest price ever. Now with USB-C charging and improved noise cancellation, these pods are a must-have for iPhone diehards.

Apple

AirPods 4 with Active Noise Cancellation

The AirPods 4 are the latest update to Apple’s iconic buds, now with active noise cancellation, upgraded sound, and a more comfortable fit. A great middle ground between the base model and the Pros.

Apple

Macbook Air (13-inch, 2025)

This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.

Apple

iPad (11-inch, A16, 2025)

The 2025 iPad (11-inch) is the newest base model and the one to buy if you want a tablet to do tablet things—stream, browse, read, or FaceTime. It runs on Apple’s A16 chip (same as the iPhone 15 Plus) for smooth, reliable performance.

Apple

EarPods USB-C

Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.

Apple

AirPods Max

The AirPods Max offer stellar sound, unbeatable noise cancellation, and a cushy fit that feels like first class for your ears. They’re so good, people have had them stolen mid-wear—stay sharp out there.


Prime Day Tech Deals

Ultimate Ears

Wonderboom 4

The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.

Marshall

Middleton Portable Bluetooth Speaker

The Marshall Middleton is hefty for a portable speaker—but that weight buys you booming, well-balanced sound and the brand’s signature stage-ready looks. If you want your speaker to double as decor, this one delivers.

Beats

Studio Buds +

The famous transparent Beats buds are always a hot-ticket item during Prime Day, and until Apple releases AirPods in a color other than white, we’re going to keep recommending them. Like a 90s kid and a transparent landline phone, we just can’t quit these.

Samsung

Galaxy Buds 3 Pro

Samsung’s Galaxy Buds 3 Pro are its sharpest-looking, best-sounding earbuds yet. With active noise canceling, crisp audio, and seamless Galaxy integration, they’re a no-brainer for Android users. Plus: The blade-like stems add a little touch of futurism to the design.

Beats

Solo 4 Wireless Headphones

Beats has laid claim to the mid-range headphones space, and we don’t mind at all. These on-ear cans hit the market in May 2024, and they’ve never been priced this low until now. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.

Sony

WH-1000XM4 Wireless Noise-Canceling Headphones

The Sony XM4 headphones still hold up against the newer XM5s, offering top-tier noise cancellation, rich sound, and 30-hour battery life—for less. If you want flagship performance without the flagship price, start here.

Samsung

The Frame 75″

If we’re talking TVs, we’d be remiss to not mention Samsung. The 75″ Frame Pro will change your house the second it’s installed, giving you both a mega screen for watching TV and a canvas to display your favorite art; the best of both worlds

Amazon

Fire TV Stick 4K

Your TV doesn’t want to be dumb anymore. This Fire Stick is like a brain transplant: suddenly it streams in 4K, listens to Alexa, and actually loads apps fast.


Prime Day Luggage Deals

Eddie Bauer

Stowaway Packable Duffel Bag

With a 45L capacity and water-resistant outer, this is exactly what you need for camping, work trips, and everything in-between.

Delsey

Helium Aero Hardside Expandable Luggage

One of the sleekest hardsiders on the ‘Zon, this piece has enough room for all your gear, plus an expandable zipper for making some extra room for souvenirs.

Bagsmart

Toiletry Bag

A dopp kit can be a cherished piece of your traveling kit, but it can also just be this affordable toiletry bag you copped on Amazon during Prime Day; a well-reviewed one, at that (4.7 stars from 17,000 reviews!).

Herschel Supply Co.

Heritage Hardshell Luggage

While Herschel is more known for its backpacks, its entry into the luggage game makes it quite the competitor even against some of the more heralded suitcase brands.


Prime Day Home & Kitchen Deals

Dyson

Purifier Cool TP07 Smart Air Purifier and Fan

It’s hot out there and there’s certainly something not-so-great in the air, so let this Dyson purifying fan pull double duty to cool you down and clean the air.

Instant

Instant Pot Pro

Once you cook a stew in a fraction of the time that it’d take on the stovetop, you’ll get why everyone’s obsessed with their Instant Pot.

Bissell

Little Green Machine Carpet Cleaner

The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)

Fellow

Stagg EKG Pro Electric Gooseneck Kettle

A quicker, more efficient way to boil water.


Prime Day Fitness & Wellness Deals

Beats

Powerbeats Pro 2

The Powerbeats Pro 2 are built to move—secure-fit hooks, sweat resistance, and booming sound that keeps up with your pace. They won’t budge mid-burpee and last up to 9 hours on a single charge.

TOLOCO

Massage Gun

Don’t believe the hype surrounding pricey massage guns? Try out this cheap one and let it relax those tight muscles—then you’ll get it.

Fitbit

Charge 6 Fitness Tracker

The Fitbit Charge 6 offers more features than the Inspire, without the full smartwatch bulk of the Sense. It’s perfect for anyone who wants GPS, heart rate tracking, and YouTube Music controls in a slim, gym-friendly package.

Fitbit

Inspire 3 Fitness Tracker

The Fitbit Inspire 3 is a great entry-level tracker for anyone focused on steps, sleep, and general wellness. It’s not at its lowest price ever, but it’s still a solid deal on a slim, reliable daily companion.

Withings

Body Comp Smart Scale

This GQ Fitness Award winner is as close to getting a personal trainer without having some sweaty dude yelling at you.

Under Armour

Men’s Tech 2.0 Short-Sleeve T-Shirt

This is a great option for pretty much all your fitness needs.

Garmin

Forerunner GPS Running Smartwatch

If running a marathon is on your bucket list (or your been-there, do-it-again list), then this smartwatch will be your new running partner.

Adidas

Unisex Defender 4.0 Gym Duffel Bag

A good bag is crucial for lugging all your gear to and from the track, the gym, the pool, the field, or wherever you’re planning on getting a sweat in.


Amazon Big Deal Days 2025 FAQ

What is Amazon Big Deal Days?

Amazon Big Deal Days is Prime Day 2.0—the retailer’s annual blowout sale. Prime Day typically happens across two days in the summer, with a secondary event (Prime Big Deal Days) on October 7-8, which features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day and Prime Big Deal Days is perhaps the best perks of having a Prime membership.

What are the best things to buy on Prime Day and Prime Big Deal Days?

After years of covering Prime Day and Prime Big Deal Days, our best piece of advice is this: focus on the items you’ve already had your eye on. With so many deals coming at you at once, it’s easy to get sidetracked and start filling your cart with things you never planned to buy. The smartest approach is to stay the course and keep the ol’ noggin clear of impulse buys.

Historically, Amazon-branded products see the biggest discounts. That includes smart home devices like Echo speakers and Ring doorbells; streaming devices like Fire TV sticks; and everyday tech like Kindles and Eero mesh Wi-Fi systems. Generally speaking, if you’ve been meaning to upgrade your tech setup, now’s the time to do it. Think Apple devices, headphones, smart speakers—Prime Day and Prime Big Deal Days tend to deliver solid value in that department.

On the men’s clothing front, the best deals usually land on everyday staples. It’s a good moment to restock on essentials like underwear, socks, and workout basics. You’ll also find solid grooming deals, especially on multi-groomers and electric razors from some of our favorite house-tested brands like Philips Norelco and Braun.

How long do the deals last?

This year, it’ll start Tuesday, October 7, and end on Wednesday, October 8. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.

Do Prime Day deals change each day?

Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.

Do you need to be a Prime member to shop Amazon Prime Day?

Amazon Prime Day and Prime Big Deal Days are reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.

Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Big Deal Days, there’s nothing stopping you from canceling your membership.

Are things actually cheaper on Prime Day?

A lot of things are cheaper on Prime Day—some at their lowest price all year, and a few at their lowest ever. But not every deal’s a no-brainer. Some discounts are minor, and occasionally, something was cheaper earlier in the year. To double-check, try CamelCamelCamel. It’s a price-tracking site that shows an item’s full Amazon price history, so you can see if today’s deal is actually a deal, or just looks like one. At the end of the day, though, a “good deal” is relative—if you need it now, it’s worth it; if you can wait, maybe wait.

Do other retailers participate in Prime Day?

Over the years, Prime Day has gotten so popular that it has forced the hand of many other retailers, and there are many competing sales—many of them with the same products available during Prime Big Deal Days—to shop if you’re not a Prime member. And of course, there are many menswear deals worth scooping up now that are not on Amazon.





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