What It Takes to Get Into Sephora
At a recent pre-launch press event in New York City, makeup artist Mary Phillips recalled pitching Sephora executives on her new colour cosmetics brand, M.ph. “Our first meeting with them,…
How to Win Friends and Influence Ulta
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and my future ex-husband Pete Davidson. Included in today’s issue: Amouage, Blake Brown, Burberry, Chantecaille,…
Hayley Williams’ Hair Dye Comeback
Call it “pay to hit play.” On July 29, the US hair colour company Good Dye Young launched a new yellow hue called Ego, plus a tantalizing promise: Buy the…
Satoshi Kuwata’s Perfume Dreams Come True
Beauty happened much quicker than Satoshi Kuwata expected. First, Kuwata had a meeting with Adrian Joffe, the president of Dover Street Market and chief executive of Comme des Garçons, in…
How to Make Millions Selling Temporary Tattoos
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a teen drama with its own blush brush. Included in today’s issue: Bella Hadid,…
The Architect of Olaplex’s Turnaround
Ever since the moment she was appointed chief executive of Olaplex at the end of 2023, Amanda Baldwin has been all about bonding. It’s a metaphor, and also not. Olaplex…
What Happened to Pat McGrath Labs?
If Pat McGrath is makeup’s mother, then she recently taught her children a valuable lesson about delayed gratification. The Maison Margiela couture show on Jan. 25, 2024, held beneath the…