Tomima Talks: The Posture Bra: You Should Own One
Before this Talk, I’d never worn a posture bra. But, now I have and I’m a big fan. My workday is mostly spent in a chair staring at computer screens.…
Tomima Talks: Challenges with Uncommon Bra Sizes
Here’s an interesting fact: HerRoom offers 520 unique bra sizes. As you might guess, the sales for these sizes fall pretty nicely into a bell curve, with the most common…
Tomima Talks: Choosing Your Lingerie Color
For many women, lingerie is thought to be utilitarian – practical, useful, necessary. That can include sleepwear as well. But they can be so much more if you’ll let them.…
Tomima Talks: The Designer Designing Elomi
There’s that old saying: “Behind every successful man, there’s a strong woman.” Similarly, in my 20-plus years with the lingerie industry, I’ve learned this: Behind every successful lingerie brand, there’s…
Tomima Talks: 13 Cotton Items That Beat The Heat
I recently noticed a flurry of 5-star reviews on a rather obscure cotton long leg panty we carry by Calida. To my surprise, it had over a hundred reviews and…
Tomima Talks: The Designer Designing Curvy Kate
A curious anomaly exists in my world of underwear. UK-based lingerie brands pretty much dominate the busty women category. Curvy Kate is one such brand, servicing cup sizes D to…
Tomima Talks: Not All Bra Straps Are Created Equal
Have you noticed how you no longer can just say “milk” anymore? These days it must be preceded with a modifier – soy milk, almond milk, coconut milk, skim milk……
Tomima Talks: Right Bra Size. Why Doesn’t It Fit?
You’ve been professionally fitted. Or, you have bras that fit great. Hence, you’re confident you know your bra size. So, why is this new bra you found not fitting? Many…
Tomima Talks: 3 Must-Own Bra Styles You Need… and Why.
Bait-and-switch. A marketing technique used to pull you in only to disappoint. It’s so prevalent on the Internet, it’s turned most of us into cynics and skeptics. You click hoping…