Why Brands Started Taking TikTok Shop Seriously
Before Pure Daily Care began selling on TikTok Shop in 2023, the skincare tool label’s marketing chief Jonathan Cohen was sceptical, thinking it was full of “junk” that looked “just…
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and some intel on Taylor Swift’s influence on lipstick sales … and on the stock…
Viral TikTok shows how mom uses ChatGPT to lighten her load
From meal planning to daycare checklists, one mom’s creative use of ChatGPT is giving exhausted parents everywhere a reason to exhale. When Lilian Schmidt hit her breaking point, it wasn’t…
Viral TikTok exposes shocking U.S. childbirth costs
“This is how much it costs to give birth in America: $44,318.41.” That was the now-viral TikTok from a mom just days postpartum, scrolling through the itemized bill at home.…
As a Teenage Girl, ‘SkinnyTok’ Makes Me Hate My Own Body
My friend’s room was pink, with dolls and flowers and a grand window overlooking Central Park. She had a poster that said “Chanel” above her bed, and a card above…
Mom’s viral TikTok shows the pain of missing graduation day
Julie Fohrman knew this day would come. She’d done the college visit tours, coordinated care packages, and mastered the art of FaceTiming from two different dorm rooms. But nothing—and I…
When Your Kid Has 2.8 Million TikTok Followers: Kara Mendelsohn on Parenting an Influencer
What do you want to be when you grow up? For an increasing number of kids these days, the answer is influencer. According to a recent survey of 12- to…
TikTok Therapy: What Teens Get from Influencers That Adults Might Be Missing
It’s easy to panic when we hear that teens are turning to TikTok, Instagram, and YouTube for mental health advice. (I mean, there’s a lot of brainrot out there.) As…
20 Trending Makeup Looks You Need to Try for Spring 2025
This post may contain affiliate links, which means we may receive a commission if you purchase through our links. Please read our full disclosure here. Spring is the perfect time…
TikTok Might Be Banned (Again). Here’s What 6 Teens Think About That
Will TikTok be banned… again? Or saved… again? Welcome back to the frenzy of will it or won’t it speculation now that President Trump’s executive order-decreed 75-day extension is almost…