A TikTok-Famous Brand Gets Ready for Life Offline
In early 2022, Mitchell Halliday was contemplating the future of his then one-year-old mass cosmetics brand, Made by Mitchell. Sales were slowing, and the brand’s launch on the British e-tailer…
Uniting Trends, Threads, and Timeless Style.
In early 2022, Mitchell Halliday was contemplating the future of his then one-year-old mass cosmetics brand, Made by Mitchell. Sales were slowing, and the brand’s launch on the British e-tailer…
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