The Return of Estée Laundry
What do you call a sleeping watchdog? Estée Laundry, the anonymous Instagram account, first used the canine comparison to explain itself when it spawned to life in the spring of…
Just How Big Can Fashion Substack Get?
Emily Schuman thought she was done writing anything longer than an Instagram caption. With Cupcakes and Cashmere, where she started posting daily updates since 2008, she became one of the…
How to Make Millions Selling Temporary Tattoos
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a teen drama with its own blush brush. Included in today’s issue: Bella Hadid,…
Is Homemade Shampoo a Recession Indicator?
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and new makeup influencers: NBA players. Included in today’s issue: Benefit Cosmetics, Blue Lagoon, Cocolab,…
When Your Kid Has 2.8 Million TikTok Followers: Kara Mendelsohn on Parenting an Influencer
What do you want to be when you grow up? For an increasing number of kids these days, the answer is influencer. According to a recent survey of 12- to…
The New Golden Age Of Opening Acts
This January, Gracie Abrams announced a new opening act for a string of European tour dates: bedroom-pop singer Dora Jar, who would warm up crowds at venues like London’s 20,000-capacity…
How Trendmood Gets the Scoop
When Amy Liu, the founder of Tower28, was strategising her skin-friendly beauty brand’s latest launch — a powdered blush, called Getset — she considered all the standard launch options; a…
The New Holy Trinity: Hailey, Selena, and (Surprise!) Ariana
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a business proposal for Jenna Rink. Included in today’s issue: Anonlychild, Boy Smells, Cécred,…
Why the CEO of Verizon Is Telling Families To Put Down Their Phones
If you have kids, you have screens; according to data released last year, the average U.S. home with internet access had 17 connected devices. And if you have screens, you…
The Lonely Reality of Being ‘Connected’
If your teen is anything like the average teen, they’re probably always on a FaceTime call, gaming with friends online while chatting through a headset, or getting notification after notification…