The Fragrance Brand, the Influencer and the $60,000 Wedding Gift
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and the one perfect lipstick at New York Fashion Week. Included in today’s issue: Anfisa…
Why Brands Started Taking TikTok Shop Seriously
Before Pure Daily Care began selling on TikTok Shop in 2023, the skincare tool label’s marketing chief Jonathan Cohen was sceptical, thinking it was full of “junk” that looked “just…
Tommy Races Into Fall, Kris Jenner’s Covergirl Moment!
22 Tommy Hilfiger Races Into Fall With Claudia Schiffer and Nicholas Hoult! Start your engine! Tommy Hilfiger‘s kicking off the fall season to a speedy start, with a little help…
Social Media Created Dupe Culture. Can It Also Reverse the Damage?
NEW YORK — Mirror Palais designer Marcelo Gaia didn’t expect fast-fashion companies to take the name of his limited-edition pink silk Valentine’s Day set, “Baby I’m Yours,” quite so literally.…
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
As recently as last year, marveling at AI-generated media required a suspension of disbelief. Impressive, but noticeably premature, like a same-day facelift reveal. Today, advanced AI tools with the capability…
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and some intel on Taylor Swift’s influence on lipstick sales … and on the stock…
How Beauty Plans to Crack Substack
One morning in July, a group of fashion and beauty publicists gathered on Zoom for a masterclass on how to get their clients featured on the newsletter-based social media platform…
Can a Shaving Company Teach Girl Scouts About Confidence?
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and Wicked 2 perfume… Included in today’s issue: Ariana Grande, Cyklar, Dr. Dennis Gross, Derma…
For American Eagle, Is the Attention Worth the Controversy?
When American Eagle dropped its denim campaign featuring Gen-Z it girl Sydney Sweeney in various states of undress last week, its stock jumped 18 percent — seemingly a resounding win…
It’s a Goth Lite Summer
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and scented designer sneakers. Included in today’s issue: Adidas, Beekman 1802, Cocolab, Glimpse Analytics, Glossier,…