Revlon’s Turnaround Plan Starts With Its Oldest Brand
To fuel its future, Revlon is looking to the past. On Thursday, in New York’s buzzing SoHo shopping district, it will open a pop-up for the premium skincare brand Elizabeth…
Why Brands Started Taking TikTok Shop Seriously
Before Pure Daily Care began selling on TikTok Shop in 2023, the skincare tool label’s marketing chief Jonathan Cohen was sceptical, thinking it was full of “junk” that looked “just…
Fall Skincare Tips For Students: Your Ultimate Guide To Glowing Through Semester Stress
Heading back to school brings late nights, early classes, and unpredictable weather, and your skin feels every bit of it. That’s why building a reliable fall skincare routine is essential…
Can Your Skin Actually Go Back in Time?
Inside a hexagonal dome in New York City’s West Village, Gwyneth Paltrow–approved facialist Pietro Simone is offering a new method of youthful transformation. Enter the Exosome Dome, a gigantic, room-filling…
Is Ro the Best Option for Male Pattern Baldness?
You may know of Ro hair loss as “Roman,” the initial name of the digital and goal-oriented healthcare brand. What started as a one-stop shop for at-home erectile dysfunction (ED)…
African Beauty Brands Head to the Lab
A new crop of skincare start-ups are trying to rewrite the African beauty playbook. Many African consumers have a penchant for native botanical ingredients, a tradition that spans many generations…
Freeze Frame: The Rise Of Cryotherapy Facial In Modern Skincare
Cold has always had a place in beauty, just not quite like this. Sure, your grandma may have reached for an ice cube to zap a breakout, and chances are…
The Best Hyaluronic Acid Skincare For Dewy, Never Dehydrated Complexions
Condensing the best hyaluronic acid skincare products into a single list is a nearly impossible task. Why? As Dr. Sherene Idriss previously told Vogue, “Because of the popularity of hyaluronic…
The Best Pimple Patches Hide Zits and Keep You From Picking
As an acne-prone individual, I say this without embellishment: The best pimple patches have changed my life. I wish it were easy for me to go out in public or…
Can Design Be the Flex It Once Was in Beauty?
For makeup brand Merit, creative direction isn’t a luxury but a must-have. Case in point: a recent campaign for the launch of its tinted sunscreen, Uniform, was inspired by dry…