15 Reader-Favorite Products To Start 2025 On The Right Note
To us, December shopping served two very distinct purposes: to track down the perfect last-minute gifts for the hard-to-shop-for people in our lives, and to navigate all the year-end sales…
Uniting Trends, Threads, and Timeless Style.
To us, December shopping served two very distinct purposes: to track down the perfect last-minute gifts for the hard-to-shop-for people in our lives, and to navigate all the year-end sales…
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Sometimes I feel bad asking my colleagues to name the best new beauty products. Choosing one can often feel like picking a favorite child: impossible and largely unfair, but I…
When it comes to skincare, many of us feel confident in our basic routines. Cleansing, moisturizing, and applying sunscreen have become second nature. However, when it comes to addressing specific…
Hannah Choi/Allure Best Styling Tool: Trademark Beauty Babe Waves Trademark Beauty Babe Waves Why it’s worth it: Chicago-based hairstylist Shelly Aguirre recommends a styling for tamping down static-charged hair—namely, Trademark…
We love a good sale, how about you? Sephora’s Gifts for All Event is now live and everything is on sale! You can get 20% off everything now through 12/15…
6 When Monique Rodriguez founded Mielle Organics in 2014, she set out to create effective haircare, skincare, and body care products that didn’t break the bank. Today, her brand’s become…
Twenty-twenty-four is the year the beauty industry not only refined its formulas, but elevated consumers’ expectations—because our standards have grown. More than ever, confidence is the new beauty benchmark, and…