The Fragrance Brand, the Influencer and the $60,000 Wedding Gift
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and the one perfect lipstick at New York Fashion Week. Included in today’s issue: Anfisa…
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
The influencer that fronted Urban Decay’s latest campaign built her following on an unexpected platform: OnlyFans. Ari Kytsya got her start on the site, which is known for offering NSFW…
Beauty’s Great Menopause Conundrum
In the early to mid 20th century, beauty brands such as Elizabeth Arden and Helena Rubinstein touted an ingredient that later became long-lost: Oestrogen. A 1949 ad for Arden’s Joie…
In Hair Care, Stylists Are the Real Influencers
Lately, a growing number of hair care brands are tapping the power of the professional. On Wednesday, premium US label Amika debuted a new campaign including a series of short…
Just How Big Can Fashion Substack Get?
Emily Schuman thought she was done writing anything longer than an Instagram caption. With Cupcakes and Cashmere, where she started posting daily updates since 2008, she became one of the…
TikTok Therapy: What Teens Get from Influencers That Adults Might Be Missing
It’s easy to panic when we hear that teens are turning to TikTok, Instagram, and YouTube for mental health advice. (I mean, there’s a lot of brainrot out there.) As…
How Trendmood Gets the Scoop
When Amy Liu, the founder of Tower28, was strategising her skin-friendly beauty brand’s latest launch — a powdered blush, called Getset — she considered all the standard launch options; a…