Gen-Z and the Terrifying Rise of Extreme Tanning
Hannah Clark got her first spray tan for her school prom and has never looked back. “I’m not proud of it, but I have used sunbeds,” says the 29-year-old graphic…
The Executive Briefing: Gen-Z Blues, Quiet Sustainability and One Big Sneaker Deal
The Tariff Turnaround The story: The US and China reached a trade deal that saw both sides temporarily lower tariffs from the prohibitive to the merely painful. Sigh of relief:…
From Trump to Gen-Z, Fashion Faces a Culture Quake
In early January, e-commerce tech firm Rokt brought its more than 600 employees to Austin, Texas for its annual retreat — a tradition with a hefty price tag (past host…
How to Keep the Gen-Z Fragrance Boom Going
Gen-Z’s preferences have shaped the beauty industry in recent years, from acne stickers to faux freckles. But the fragrance category has especially felt Gen-Z’s influence. As maturing Gen-Z customers began…