A Death Blow for Dupe Culture, Deferred
Dupes are having a moment for a simple reason: they promise consumers a close approximation of the real thing, for less. For a few days this week, President Donald Trump…
The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas, and an exclusive piece of Target beauty news. Included in today’s issue: Amouage, Atwater, Beekman…
After Going Viral, Walmart Takes Down The Birkin Bag Dupe That Had Everyone Talking
One week into 2025, and the year has already delivered its first viral accessory—the “Walmart Birkin Bag,” affectionately dubbed the “Wirkin.” Over the holiday season, TikTok was flooded with videos…