The New DTC Rebranding Playbook
Last week on Outdoor Voices’ Instagram, it might have been 2013 again. On Wednesday, Ty Haney, the activewear label’s founder who was ousted in 2020, appeared on Instagram Live just…
How the French Do DTC
On a freezing Monday night in Madrid’s upscale Salamanca neighbourhood, a long line of shoppers wait outside Spain’s only Sézane store. The scene – reminiscent of shoppers queuing outside luxury…