How Prestige Beauty Customers Define Value Today
At the third annual The Business of Beauty Global Forum, held at Stanly Ranch in Napa Valley, California, beauty leaders convened to address a pivotal moment for the $441 billion…
Customers Want Beauty Brands to Prove Their Worth
Opens in new window Across the globe, one thing unites customers of all income levels: even those that are not price-sensitive are still value-sensitive. Mass beauty players are gaining ground,…
Customers to Brands: Know Thyself
Last Sunday, Nike aired its first Super Bowl ad in more than two decades, to a record viewership of 127.7 million for the big game. Called “So Win,” it featured…