What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
As one of TikTok’s most popular beauty influencers, Mikayla Nogueira receives her fair share of free stuff. But she’s still “obsessed” with impulse buying products on TikTok Shop, and has…
Why Universities Are Becoming Beauty Schools
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and some surprising data from Mrs. Meghan Sussex and her new ShopMy beauty picks. Included…
A TikTok-Famous Brand Gets Ready for Life Offline
In early 2022, Mitchell Halliday was contemplating the future of his then one-year-old mass cosmetics brand, Made by Mitchell. Sales were slowing, and the brand’s launch on the British e-tailer…