How Beauty Plans to Crack Substack
One morning in July, a group of fashion and beauty publicists gathered on Zoom for a masterclass on how to get their clients featured on the newsletter-based social media platform…
Opinion: This Economy Is Ripe for Fake and Copycat Luxury Goods
It’s not you, it’s me. That isn’t the reaction from companies seeing cheaper versions of what they sell — but it should be. When it comes to fakes and dupes,…
Why Shoes Keep Shrinking: Flip-Flops, Flats and Slim Sneakers
When, last year, Nic Byrom, creative director of OOTD, an Instagram account documenting New York street style, first began sharing photos of city dwellers wearing barely-there jellies, mesh shoes and…
The New DTC Rebranding Playbook
Last week on Outdoor Voices’ Instagram, it might have been 2013 again. On Wednesday, Ty Haney, the activewear label’s founder who was ousted in 2020, appeared on Instagram Live just…
Gen-Z and the Terrifying Rise of Extreme Tanning
Hannah Clark got her first spray tan for her school prom and has never looked back. “I’m not proud of it, but I have used sunbeds,” says the 29-year-old graphic…
China’s Fast-Fashion Capital Slows Down Under Trump’s Trade War
Lingering at a day market for labourers in Panyu, an urban village on the outskirts of Guangzhou, Ms Qiu looks dejected. She is looking for a local factory that will…
Hayley Williams’ Hair Dye Comeback
Call it “pay to hit play.” On July 29, the US hair colour company Good Dye Young launched a new yellow hue called Ego, plus a tantalizing promise: Buy the…
Tired of the Hamptons? Fashion Isn’t
The Hamptons — a splattering of ritzy beach towns at the east end of New York’s Long Island — have become the official centre of fashion’s race to the top…
It’s a Goth Lite Summer
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and scented designer sneakers. Included in today’s issue: Adidas, Beekman 1802, Cocolab, Glimpse Analytics, Glossier,…
Tourists Tame Their Shopaholic Ways, If They Even Come to the US
More than taking in views from the top of the Empire State Building, more than watching Old Faithful erupt and even more than shaking hands with Mickey Mouse, visitors to…