Exclusive: Jessica Simpson Wants Back in the Beauty Game
“I’ll never forget the moment that David Letterman licked the body cream off my arm,” said Jessica Simpson from her home office in Calabasas, California. It was 2004 and the…
How to Scale a Premium Skincare Brand
Prestige skincare brands are walking a narrow tightrope. To justify their higher price points, customers expect proven, expert-approved products, factors which lend themselves to distribution in med-spas, aesthetics clinics and…
Beauty’s ‘Dream Team’ Launches a Fragrance Line
Melanie Bender is tired of talking about people’s faces. It’s an honest, if bold, sentiment coming from a beauty executive, but especially Bender, who has been developing products for the…
How Brands Are Taking On Quince
Over the past six years, Quince has become a go-to for shoppers seeking bargains on everything from cashmere sweaters to suitcases to diamond necklaces, many of which look similar to…
Inside Falmouth University’s Online MA in Sustainable Fashion
Falmouth University, situated on the south coast of Cornwall, England, is a higher education institution specialising in the creative industries. It places a strong emphasis on sustainable practices across all…
The New DTC Rebranding Playbook
Last week on Outdoor Voices’ Instagram, it might have been 2013 again. On Wednesday, Ty Haney, the activewear label’s founder who was ousted in 2020, appeared on Instagram Live just…
African Beauty Brands Head to the Lab
A new crop of skincare start-ups are trying to rewrite the African beauty playbook. Many African consumers have a penchant for native botanical ingredients, a tradition that spans many generations…
Can Design Be the Flex It Once Was in Beauty?
For makeup brand Merit, creative direction isn’t a luxury but a must-have. Case in point: a recent campaign for the launch of its tinted sunscreen, Uniform, was inspired by dry…
Hayley Williams’ Hair Dye Comeback
Call it “pay to hit play.” On July 29, the US hair colour company Good Dye Young launched a new yellow hue called Ego, plus a tantalizing promise: Buy the…
In Hair Care, Stylists Are the Real Influencers
Lately, a growing number of hair care brands are tapping the power of the professional. On Wednesday, premium US label Amika debuted a new campaign including a series of short…