Can Designer Perfumes Win Over the Niche Customer?
Fashion houses, long the arbiters of fine perfumes, are stepping up their fragrance game. Brands like Bottega Veneta, Chanel and Balmain have long been at the top of the food…
Perfume Is the New Status Hoodie
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a return to that menacing pastel eyeshadow from Jawbreaker. Included in today’s issue: Addiction…
How to Get Beauty PR Right in Africa
In 2013, the remit clients gave to Bola Balogun, the founder of Nigeria-based PR agency Glam Brand Networks, was usually small. “ were just doing adverts at the mall or…
Beauty Dupes Are More Expensive Than the Originals Now
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a satisfying The Bling Ring Easter egg. Included in today’s issue: Allies of Skin,…
What Comes After Beauty Branding’s Bold Font Boom?
When aesthetician and beauty influencer Charlotte Palermino launched her skincare line Dieux in 2020, she didn’t want to do so with yet another minimalist beauty logo. Instead, she wanted something…
The Architect of Olaplex’s Turnaround
Ever since the moment she was appointed chief executive of Olaplex at the end of 2023, Amanda Baldwin has been all about bonding. It’s a metaphor, and also not. Olaplex…
The Secret to Giving an Old Beauty Brand a New Look
Hourglass only celebrated its 20th birthday last year — but in the beauty industry, it might as well be 200. To celebrate, it launched a pop-up space that paid homage…
Why Are There So Many Luggage Brands?
Christopher Angelotti spent more than a month hunting for the perfect set of luggage ahead of a planned trip to Europe this summer. He considered direct-to-consumer brands like Away, $1,500…
Making Sense of This Week’s Big Fashion Bankruptcies
This week, the industry was rocked by a pair of bankruptcies that could see two shopping mall fixtures disappear. On Sunday, Forever 21 filed for bankruptcy protection for the second…
The Niche Perfumers Betting Big on Asia
Global niche perfume brands are readying to ride the wave of a growing Asian market. Unlike skincare and cosmetics, in nations like China, South Korea and Japan, the fragrance market…