Italy’s BasicNet to acquire iconic surfwear brand Sundek
BasicNet Group, owner of the brands Kappa, Robe di Kappa, K-Way, Superga, Sebago, Briko and Woolrich announces that it has reached an agreement to acquire Sundek, an historic icon of…
Dior Taps U.S. Rapper 070 Shake As Its New Brand Ambassador
Dior has appointed U.S. rapper and singer 070 Shake as its newest brand ambassador, marking a bold step toward a more experimental cultural identity. The move underscores Dior’s interest in…
At Sorel, Charting the Course for Brand Reinvention
Sorel is entering a new chapter. With a 62-year history, the Canadian footwear brand is best known for its durable winter utility boots. Now under new leadership, the brand is…
The Silicon Valley Skin-Care Brand Biohackers Are Obsessed With
Amid snail slime serums, pulsed-light hair removal gadgets and Korean sunscreens on TikTok, a new kind of skin-care product is making the rounds. In one video, a white-coated scientist pipettes…
Germany’s Puma’s Q3 sales drop 10.4% as brand executes strategic reset
German sportswear giant Puma has reported a 10.4 per cent decline in sales on a currency-adjusted basis to €1,955.7 million (~$2.27 billion) in the third quarter (Q3) of 2025, or…
If You Buy One Luxury Brand This Year, Make It Bottega Veneta | FashionBeans
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How to Scale a Premium Skincare Brand
Prestige skincare brands are walking a narrow tightrope. To justify their higher price points, customers expect proven, expert-approved products, factors which lend themselves to distribution in med-spas, aesthetics clinics and…
With ‘Midnight Sun’ & A New Lingerie Brand, Zara Larsson Is Starting Over
Was there ever a world without “eras” for our favorite pop stars? Sure, idols like Madonna have been switching it up between albums since the ’90s, but now it feels…
Full Coverage: Estée Lauder’s SoHo Takeover; The Death of the Great American Beauty Brand
Welcome back to Full Coverage, my newsletter on all things beauty and wellness. Sign up here. Did everyone see Doja Cat’s new video for “Gorgeous”? It was easily the makeup…
Elevating Physical Retail Strategies to Engage Brand Communities
Physical retail is no longer just a place for brands to simply transact with their end consumer — it is one of the most powerful spaces to convey brand value…