What Comes After Beauty Branding’s Bold Font Boom?
When aesthetician and beauty influencer Charlotte Palermino launched her skincare line Dieux in 2020, she didn’t want to do so with yet another minimalist beauty logo. Instead, she wanted something…
How to Keep the Gen-Z Fragrance Boom Going
Gen-Z’s preferences have shaped the beauty industry in recent years, from acne stickers to faux freckles. But the fragrance category has especially felt Gen-Z’s influence. As maturing Gen-Z customers began…