Smart Glasses Are Ready for a Breakthrough Year
Style-conscious devices equipped with multi-modal AI are set to redefine the wearables landscape in 2026, with smart eyewear emerging as a leading format. The category is projected to exceed $30…
Black Friday Beauty Goes Beyond the Discount
Even as global consumer sentiment has plummeted toward record lows in the latter half of 2025, shoppers are still planning to spend more than ever this Black Friday weekend. Per…
High Margin: What Happens For Luxury If AI Goes Bust?
Chipmaker Nvidia’s earnings aren’t normally the biggest story in luxury. But this week, concerns about an AI bubble have reached a boil — with big implications for the key US…
Unpacking Beauty’s Agentic AI Toolkit
As the beauty industry — and just about everyone else — come to rely more and more on AI, they’re beginning to embrace the next level of tech-enhanced consumer care:…
Nick Knight and Simon Foxton: AI Is Not a Threat to Creativity
Since its creation in 1998, Google has not merely indexed information – it has redefined how we navigate the world. The internet has grown into an omnipresent force, shaping the…
How Brands Are Navigating the AI Ad Dilemma
In 2014, Aerie made a promise to consumers that it would no longer retouch models’ bodies in its ad campaigns, a widely praised move framed under its ongoing “Aerie Real”…
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
As recently as last year, marveling at AI-generated media required a suspension of disbelief. Impressive, but noticeably premature, like a same-day facelift reveal. Today, advanced AI tools with the capability…
The Smart Glasses Gold Rush, Explained
The future of smart glasses is looking so bright that Meta went out and bought itself some shades. The social-media company — and, increasingly, tech hardware player — has acquired…
Navigating Market Uncertainty and Digital Transformation in Fashion
In 2025, the fashion industry is undergoing significant transformations driven by macro-economic headwinds, technological advancements and shifting consumer behaviours. Indeed, the most common sentiment among fashion executives surveyed for The…
AI Is Coming for Fashion’s Creative Class
Earlier this year, when Veronica Zhai was preparing to launch her bespoke luxury brand Zhai, she knew her marketing budget would be tight. Agencies and seasoned brand strategists charged anywhere…