Early access to deals kick off long before Prime Day 2025 even begins—and in the pursuit of getting your favorite items for a steal, you can never be too early. After all, why not get ’em before their gone? You’re three weeks ahead of the curve, and the retailer’s semi-annual sale is already delivering much-anticipated markdowns across fashion, beauty, home, and electronics categories. Best of all, there’s much more to come (the sale’s running through July 8 and 11 this year)—so If you don’t want to sift through thousands of Prime Day deals on your own, allow our Vogue editors’ best Prime Day picks to guide your own carts.
Vogue Editors’ Early Prime Day Picks:
- The Designer Dress: Marina Moscone Twist Dress,
$1,350, $750 - The Wearable Tech: Oura Ring Gen3 Horizon,
$349, $299 - The Carry-On Luggage: Delsey Paris Carrousel Expandable Luggage,
$248, $155 - The Mini Pouch: Bembien Sienna Cosmetic Case,
$175, $105 - The Clean Beauty Lipstick: Saie Lip Blur Soft Matte Lipstick,
$24, $12 - The Electric Toothbrush: Philips Sonicare DiamondClean Smart 9300,
$230, $200 - The Trendy Bikini: PatBo Iris Halterneck Bikini Top,
$175, $88 - The Bird Watcher: Bird Buddy Pro Solar Smart Bird Feeder with Camera,
$299, $249 - The At-Home Laser Hair Removal: Ulike Air 10 IPL Device,
$399, $296
From beauty essentials to wardrobe basics to affordable takes on the season’s top trends, there will be no shortage of Prime Day 2025 fashion deals to be had. Of course, those who’ve shopped the sale before know that many of the best Amazon Prime Day deals aren’t in the clothing department at all. Discounts on tech, home, and skin- and hair care are where it’s really it. (Though, that hasn’t stopped us from unearthing the best fashion on sale!) Plus, an honorable mention goes to the best Prime Day beauty deals, with plenty of buzzy K-beauty brands already offering best sellers on sale. Ahead, a look at the Prime Day deals Vogue editors are actually shopping—from early deals to discounts they’re manifesting
The Wish List Finds
“Now I am not a huge sale shopper, I have a rule that I only buy something on sale if it is already in my wish list. When Amazon Prime Day hits, it’s the perfect time to stock up on my favorite items I buy over and over again and this NuFace activator in the large and travel size is always an essential for me so I’m hoping for a sale win here! Meanwhile, I am always searching for the perfect black dress, the search will never be over and at this point I own around six different ones. This Marina Moscone is calling me for my upcoming vacation.” —Libby Jane Page, executive shopping director
The Everyday Essentials
“My Amazon cart is only for the bare necessities and therefore not all that riveting to divulge. In the spirit of sharing, it’s become a bit of a Prime Day tradition for me to buy a new electric toothbrush. I recently upgraded my Philips Sonicare, and am now thinking about getting another one to have as a spare for traveling! ” —Talia Abbas, associate shopping director
The On-The-Go Staples
“I probably don’t need yet another white T-shirt—but the heart wants what it wants. The long-sleeve version of it is my daily staple in colder months, so I’m hoping to add the short sleeve to my collection during the sale. Plus, at any given moment, my work bag has up to three pouches in it for the sake of organization. I may just add a fourth: Bembien’s woven leather is perfect for keeping hand creams, pens, and even a small notebook neatly corralled and easy to find.” —Elly Leavitt, lifestyle commerce editor
The Beauty Upgrades
“I recently fell victim to the lip stain trend that’s taking over TikTok and tried out a few options—my two first were Wonderskin for a flushed pout and Sacheu for a peel-off lip liner. I’m on the lookout for these to go on sale. Back to the items already in my cart—in the pursuit to clear my skin I started cleaning my makeup brushes regularly and switching out my makeup sponge more frequently (this cost-effective set was the solution). Plus, I couldn’t resist this silk pillowcase and sleep mask bundle—it smooths my waves keeping them frizz-free while I sleep, and keeps me fast asleep while my apartment gets insanely bright during the summer.” —Fred Sahai, associate commerce producer
The Hobby Hitlist
“Sheet masks have made a noticeable difference on my dry 30-something skin—it’s bouncier, prettier, and more babydoll like since I’ve started using these. But I don’t want to live my life in a place of sheet mask budget, I want to live in sheet mask abundance. So, I need to stock up so I can do them whenever I need to. Another side quest of mine—I’m not embarrassed to admit I have entered the bird-watching era of my life. The ability to not only lure birds to my backyard, but also take photos of them, has me beyond excited (and yes, I post my bird pictures on social media)!”—Margaux Anbouba, senior beauty and wellness editor
The Gadgets, Glosses, and More!
“Prime week is when I hunt for my usual product suspects or tick off some wish list items. Regardless, it’s all about beauty for me. For one thing, I love a lippie—so Saie’s currently half-off lipstick is a no-brainer. Speaking of lips, I’m all about K-beauty, with a particular hyper-fixation on tinted balms and glosses. On the gadgets front, I’m venturing into the realm of at-home laser hair removal. Also, I’ve finally been influenced to get an Oura ring (Kiana Murden’s obsession rubbed off on me) let’s see how stressed I am on any given morning commute in New York!”—Conçetta Ciarlo, beauty commerce writer
The Beach Staples
“I’m going on vacation soon and I’m hoping that my favorite Vacation sunscreen also goes on sale before I leave. I feel the orange tint makes me look so much tanner while still protecting my skin! Also, if you know me, I want a Kindle e-reader so badly—my last one was stolen, but I do not want to spend the money to get a new one. I am hoping that there is a mega deal so I can score another one and stop carrying around heavy new books on my commute—plus it’s great for binge reading literary fiction while beachside (any recs for a good love story on Kindle Books?). ”—Irene Kim, production and editorial associate
The Home Decor Reboot
“I have been waiting for this lamp to go on sale for ages—it would be the perfect addition to my desk set up to brighten up rainy days and long, dark winters. Last year, I got a small Nespresso machine during Prime Day and it completely changed my mornings at the office!” —Katie Henwood, associate director, audience development
The Vacation Wardrobe
“There’s no such thing as too much raffia, especially for coastal escapes! I’m hoping this Altuzarra tote will be on sale to add to the ever-growing raffia collection pouring out of my closet! With the clear open ocean on my mind 24/7, swimwear is at the top of my shopping list! I’m super tempted to dive straight into season with PatBO’s Iris bikini (and there’s matching shorts to slip into for an alfresco post-beach bite)!” —Ciarra Lorren Zatorski, fashion editor
The Toddler Fashionista
“My daughter Alice loves Mary Janes but I don’t want to pay upwards of $50 for kids shoes. So, I’m hoping Prime Day will be my (and Alice’s) lucky day”—Chloe Malle, editor, vogue.com
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