The Nike Black Friday sale is technically early, but it sidesteps the most common pitfalls of the genre. See, even the best-intentioned “early” Black Friday sales can fall a bit short of the mandate. The inventory will seem a little stale or the deals will seem a tad underwhelming, and the inclination to wait a week is entirely warranted. In the case of Nike’s pre-Cyber Week event, though—where you’ll find deals approaching 50% off, and a minimum of 25% off nearly everything the Swoosh does best—waiting is ill-advised.
That’s not hyperbole: nestled across Nike’s sale section at this very moment are more than 400 different shoes, an impossible amount of apparel, and an incredible selection from basically every cult-loved Nike brand on the roster. If you want something, it’s probably on sale. If you need something, it’s probably on sale. If you’re merely curious about something, it’s—you guessed it—probably on sale.
And we’re not talking about general-release dregs, either. All-time Nike classics, current-season Swoosh crushers, and even a few silhouettes that would send 2004-era NikeTalk lurkers into a certifiable tailspin are all in the cut. Scroll down to see what we’re eyeing, or head on over to Nike to peruse the early Black Friday deals in their entirety.
Want more savings intel? Start with our guide to the best Black Friday clothing deals, then make moves to GQ’s all-in-one master list of every Cyber Week deal that matters.
Some buttery-soft, cream-colored evidence that indoor soccer shoes shouldn’t be monopolized by a single model.
Nike
Pegasus 41 Road Running Shoes
The Pegasus 41 was already our pick for Best Value [LINK: at $145—now it’s more than 40% off its original price.
Nike
Field General Ref Shoes
These might look even better underneath a pair of washed jeans than they did in their original early-’80s heyday.
Nike
Cortez Premium Shoes
The Cortez has actually been around a decade longer than the Air Force 1, and somehow hasn’t aged a day in 53 years.
Nike
Dunk Low Retro Shoes
If you eliminate some of the contrast paneling on the Dunks—like these do—and just allow the Swoosh to do the talking, what you get is one of the more underrated white leather sneakers out there.
Nike
Zoom Vomero 5 Shoes
A few factors can impact how comfortable a sneaker is, but none of those factors apply to the Vomero because it’s one of the most comfortable rides you could ever dream of.
Nike
Air Max 95 OG Shoes
The original Chunky Runner is arguably still the best looking of the bunch, and it will also give you a bit of welcome ground clearance during the winter.
Nike
SB Vertebrae Shoes
We’re probably dealing with a cilantro situation here—either these are for you or they are very much not—but when it comes to low-pro, gum-soled sneakers these are probably the only one with an exo-skeleton and also they’re going to look great that anything your Sambas already go with.
Nike
Metcon 10 Workout Shoes
Well, well, well, it would appear that another hard-working GQ favorite [LINK: also happens to be a cool 25% off this weekend.
The Best Nike Clothing Deals
Nike
Sportswear Tech Button-Down Top
Nike went and made a carefully-cropped, delightfully-detailed, teched-out button-up that will put some far fancier, more esoteric iterations to shame.
Nike
Solo Swoosh French Terry Pullover Hoodie
The only that will make a good hoodie better is getting that good hoodie for 35% off its original price.
I’m pretty sure this thing has more tech in it than the first four Apollo Missions combined.
Nike
Life Fatigue Pants
Nike does some sneaky-good heritage clothing and these loose-fitting, hard-wearing fatigues—done in a subtle herringbone, just in case you were in doubt of the bonafides—are a prime example.
Nike
Life Full-Zip Unlined Jacket
If this was simply a hooded canvas jacket with classic trappings for $112, that’d be noteworthy, but it also has some cheeky sashiko stitching at the elbows, which both looks sick and makes it more durable than most on the market.
Nike
Life Flannel-Lined Barn Coat
Is a barn coat the first thing you think of when you hear the word “Nike”? Probably not, but it doesn’t change the fact that this is a damn good barn coat with a cozy flannel lining currently selling for under $225.
When it comes to beating back the wind, fleeces can be hit or miss. This one falls firmly in the former, which makes it considerably warmer than the more porous ones and ideal in the blustery conditions you’d normally want a shell for.
Nike
ACG Everyday Cushioned Crew Socks
You can get full enjoyment out of these with zero hiking, which only means that they’re killer socks.
Nike
Unlimited Dri-FIT 5″ Unlined Versatile Shorts
Not only are these featherweight and moisture-wicking, but they have all the pocket-space you could want.
Nike
ACG Misery Ridge Storm-FIT ADV GORE-TEX Jacket
This waterproof shell was built to tackle the oft-insane conditions found at Smith Rock in Central Oregon, which means that it should handle pretty much anything you have on the docket, too.
The Best Nike Gym Gear Deals
Nike
Everyday Max Cushioned Training Crew Socks
All excuses for skimping on socks seem silly when the drastic upgrade is under $20.
Nike
Pacer Therma-FIT Lightweight Running Gloves
Despite the moniker, you don’t need to run at all to enjoy a pair of gloves that will also happen to make dog-walking or commuting far less burdensome.
Nike
One 35L Duffel Bag
An over-engineered, deftly-articulated duffel only sounds excessive to someone who hasn’t enjoyed one—and this one hits as high on both of those axes as you can imagine.
Nike
Free Metcon 6 Workout Shoes
If you’re into the idea of the Metcons but want a little more feel through your foot, the Free iteration is calling your name.
Nike
Flex Rep Dri-FIT Short-Sleeve Fitness Top
Sure, a cotton t-shirt will get the workout job done, but there’s no reason you can’t have a few tees built to thrive in those conditions.
Nike
Swim Fins
All that’s standing between you and those low-imact cardio workouts you’ve been considering for years is $39.
Nike
ACG DAYMAX 25L Backpack
There’s so much external storage on this thing that you could theoretically load up for the day without unzipping the main compartment once.
Nike
Pro Dri-FIT Fitness Tights
$26 won’t get you Dominos delivery in this day and age, but it will get you some of the most well-loved fitness tights on the market.
Nike Cyber Week FAQ
Does Nike have a Black Friday sale?
Typically yes. The Swoosh isn’t all that forthcoming about it’s imminent Cyber Week plans, but if prior years are any indication, expect savings of up to 50% off starting soon, with discounts ratcheting up as the week progresses. In other words: Watch this space.
What are the best things to buy at Nike?
The biggest clothing company in the world made its name putting athletics first, but the brand’s impact in the fashion arena extends far beyond its reputation for record-breaking performance gear. From near-singlehandedly birthing modern sneaker culture to highfalutin collabs with the likes of Louis Vuitton, Nike’s evolved into a bona fashion fide force. So if you don’t already have a Swoosh somewhere in your closet (that seems a little improbable, but we’ll take your word for it), now’s the time to rectify your mistake.
This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.
Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.
