Logan and Jake Paul are two of the most polarizing names in pop culture today. The brothers built their popularity by mastering the art of online content creation and capitalizing on emerging platforms where they produced comedic skits and outrageous stunts that people couldn’t get enough of.
As their platform grew, so did their respective brands as they crossed over into new territories– like Jake becoming a professional boxer and Logan lacing up his wrestling boots to compete in the WWE. The Paul brothers have made waves in these fields, proving to their critics they’re more than just content creators.
With all the Paul brothers have accomplished throughout their careers, reality TV is the one thing they’ve yet to invade. That’s about to change with the premiere of their new show, Paul American. Logan and Jake take fans behind the scenes, giving them an inside look at how the brothers maneuver through their personal and professional lives.
According to Jake, fans can expect madness, chaos, and “testosterone” in Paul American, produced at the level of the Kardashians; he and his brother found the best professional team to help interweave their stories and tell them properly.
“I think it was the next [step] in our evolution of content creation abilities and building a closer relationship with our fans who truly want to see our lives. I think we’ve given them a great product,” Jake tells Complex.
Logan added that “it’s time” for him and his brother to release a show like this, as content creation has become somewhat stale lately. So many creators are doing the same thing, and the brothers felt their lives have evolved from “boring” content creation.
“With internet content, specifically YouTube, which is where we came from, you have to manufacture content most of the time. Like, ‘I fill my pool with a million Orbeez!’ It gets old,” says Logan. “But Jake and I realized as we were respectively building these empires we looked around, and we’re like, ‘Oh shit!’ Our lives are actually kind of interesting at this point. There’s a lot of drama behind the scenes and a lot of strategy that goes into it that I think like we’re now willing to put out there.”
The brothers also hope this show, highlighting the “soft side” of the Paul family, will give viewers a whole new perspective of who they are behind the cameras. However, they’re making it clear they’re just welcoming people into the world and not necessarily looking to win people over or change their perception of the Paul name.
“We’re always going to be ourselves and do us,” says Jake. “I do think this show peels back some layers, where people can understand us more or understand our family dynamic, understand where we came from, our parents, and what makes us tick, and then they’re definitely going to see some different sides of us, and I think through our relationships. I do think people will be shocked by the more chill, soft side of us.”
Logan adds, “We do believe this will be a net positive, like Jake said. It’s just a side of us that people have not seen before. But ultimately, we’re indifferent to the opinions of strangers. I’m so far beyond trying to please or take into account how anyone feels about me. There’s a level of confidence you can get and keep if you have that mentality, and we’ve been in this space for so long. We’re over trying to please everyone.”
It took Jake and Logan some time to get to this point in their lives where they’re collaborating on a project. They’ve had the issues like any other siblings would, but there was a period where the Paul brothers had serious beef, to the point they dragged each other in public. There’s still some friction between them, but their bond is strong enough to bring them together to give a worthwhile product to the public.
“They’re not completely squashed,” says Logan about their beefs, as Jake punches him several times in the shoulder. “He’s a boxer, and that actually hurts. But we always say this: we’re Yin and Yang. We’re the exact same, and we’re the exact opposite. It’s fascinating, and we both see it time and time again, and with that comes a level of brotherly love that most people won’t experience.”
He adds, “If you have a brother, sure. But Jake and I have been through so much shit together and survived it, and it has brought us so close, and at the same time, there are things where we see life differently, and we both have people that agree with both of us. It makes great fucking media for a reality show.”
The brothers also stress that nothing in this new show is scripted, despite people in their comments section telling them otherwise. According to Logan, it would be a huge disservice to where they’re at in their careers as they no longer have to rely on manufactured content given how “interesting” their lives are now with everything they’ve done and continue to do.
Even though the Paul Brothers are giving an inside look into their lives, people have made it clear they want to see these two go at it. Back in our conversation with Jake last July, he revealed he wanted to get in the ring with his brother and had meetings with Netflix to stream the fight.
People thought that would happen when the brothers shared the teaser poster for Paul American, which showed them facing off in a ring. That rumor was quickly squashed, but a fight between them is not entirely out of the picture.
“There’s not any cemented plans, but…we wouldn’t write it off,” says Jake while Logans adds, “Never say never. I don’t know, who knows.”
While fans wait for them to finally duke it out, the brothers are busy building up their respective fighting careers. Jake recently challenged Canelo Alvarez to a boxing match, which the latter passed on. About that, all he had to say was: “No one can ever say I didn’t try to fight the best boxer in the world.”
Logan, on the other hand, is getting ready for WrestleMania 41, and he has his sights set on AJ Styles, who attacked him when Monday Night Raw touched down in Madison Square Garden. On the last episode of Raw, Logan called AJ out for a face-off next Monday, and he tells us he’s ready to make Styles look less like a legend and more like a fool.
“C’mon bro, look […] AJ Styles got me at Madison Square Garden,” says Paul. “We’ll see if I can get to him beforehand. Otherwise, like, I’ll embarrass him on the biggest stage of them all. I’m cool with that.”