Kaia Gerber Is Halina Reijn’s Muse in Sarah Burton’s First Givenchy Campaign

It’s a women’s world at Givenchy. For her first campaign as creative director, Sarah Burton enlisted Kaia Gerber, along with Babygirl director Halina Reijn, who not only photographed the images, but stepped in front of the camera as well.

The trio of photographs tells a story: Gerber as the young ingénue and Reijn as her director, the two working together to get the best scene possible.

“Kaia Gerber and Halina Reijn captured something I love about how creative women collaborate,” Burton said in a statement. “The idea behind my first campaign for Givenchy was to focus on the friendship between a film director and an actress. I wanted it to celebrate the female gaze.”

Late last year, Chanel presented its 2024/25 Métiers d’art collection in Hangzhou, China—so it was only fitting for the house to return to the capital of Zhejiang province to shoot the accompanying campaign. There, brand ambassadors Tilda Swinton and Liu Wen were joined by model Lulu Tenney among the misty landscapes, which add a certain aura to the images by Mikael Jansson.

The clothing matches the atmosphere. Sumptuous leather is as inky-black as the water in the background. Floral embellishments invoke the surrounding nature, while a pleated satin jacket in ivory reflects the light just like the lake reflects the sky. Of course, accessories are on display as well, in the form of quilted leather travel bags and necklaces by the goldsmith Goossens.

The campaign continues a conversation between two continents and cultures. It places the romanticism of Paris in the artistic West Lake of Hangzhou, long known for its poets and artisans. It connects Lake Xihu with Coco’s apartment on 31 rue Cambon, in its beauty and intrigue.

Jeremy Allen White has joined the Louis Vuitton family as the brand’s newest house ambassador. After attending both this year’s Met Gala and SAG Awards in the French label, it’s about time they make things official.

“Jeremy’s got a quiet confidence and authenticity that you can’t fake. It’s effortless,” said Louis Vuitton’s men’s creative director Pharrell Williams. “At Louis Vuitton, it’s about real people who move culture forward—and Jeremy lives that. We’re proud to welcome him into the family.”

It’s festival season in England, and Burberry is celebrating with a campaign, or rather, a “collage” as chief creative officer Daniel Lee puts it. “Candid moments capturing off-duty fans and headline acts in between gigs,” he describes Drew Vickers’s images.

Faces from the worlds of music and modeling star in the collage/campaign, which is set against a backdrop of sound systems, stages, and, of course, a whole lot of mud. British producer and DJ Goldie makes an appearance, as do Glastonbury regulars Alexa Chung and Cara Delevingne, armed and ready with their Burberry-check rain boots.

Liam Gallagher also stars in the images, alongside his three children, Lennon, Molly, and Gene. The Oasis singer models his own Burberry parka created by former creative director Christopher Bailey for the brand’s spring/summer 2018 collection. The design will be reissued for a limited run in stores and online in July.

Emily Ratajkowski goes about her day in Cannes, France—supported in all her tasks by the Gucci GG monogram. The design manifests itself in many ways throughout the campaign, shot by Daniel Arnold. It’s plastering a set of luggage beside her on a yacht, or adorning her mini Ophidia Boston bag as she pulls out a disposable camera.

There’s also the Gucci Giglio, a design that made its debut during the brand’s cruise 2026 show in Florence back in May. The piece, which draws on archival codes and heritage techniques, is utilized by Ratajkowski for an afternoon at the beach, no doubt stuffed with her day’s selection of books.

Bottega Veneta is celebrating 50 years of the house’s iconic leather weave, Intrecciato, with a campaign that pays homage to the technique’s handcraft. Titled “Craft is our Language,” the images star some of the most prominent creatives today, including Jack Antonoff, Lauren Hutton, Vicky Krieps, Julianne Moore, and Zadie Smith. The famous faces are paired with shots of hands—fingers bending into hearts, clutching a glove, grasping another—saying so much with simple gestures.

It’s a celebration of hand gestures as a universal language, one that can connect people across generations, cultures, backgrounds, and contexts. The same can be said for Intrecciato. First introduced in 1975, the woven leather has experienced a fruitful fifty years representing Bottega. In 1980, Hutton even carried an Intrecciato clutch in American Gigolo, marking a turning point for the technique, and making her appearance in the campaign all the more notable.

The history lesson continues with the campaign’s inclusion of Edward Buchanan, who acted as Bottega’s design director from 1995 to 2000, and introduced the brand’s ready-to-wear in that time. Hutton and Buchanan’s appearances in the campaign prove that as the brand’s newly appointed creative director, Louise Trotter, embarks on her journey at Bottega, she will be looking towards its past as she pushes into the future.

Self-Portrait’s pre-fall 2025 campaign may be inspired by the ’60s, but it is distinctly modern. Starring K-pop star Jisoo and shot by photographer Drew Vickers, the images feature AI-generated backdrops that feel both nostalgic and futuristic. The result finds Jisoo in a kind of dreamscape, a doll dressed up in her bows and lace, floating between the hyperreal and synthetic.

“We’ve always used our campaigns to tell stories, but working with Drew and this kind of technology let us blur the line between what’s real and what’s imagined,” says Self-Portrait founder and creative director Han Chong. “The AI wasn’t there to replace anything, but to build new worlds for Jisoo to inhabit. It felt like the perfect way to reflect the mood of the collection: familiar but surreal, nostalgic but completely new.”

Fans of Doja Cat and Marc Jacobs are in for a treat with the brand’s new pre-fall campaign, which seamlessly blends the adjacent worlds of music and fashion. Not only do the images star the singer, but the accompanying video features a sneak peek of Doja’s newest song “Jealous Type” from her upcoming album, Vie.

The campaign, titled Staycation, stars Doja in and around New York City, showing off myriad Marc Jacobs bags including the Snapshot, Chain Sack, and the newest version of the brand’s Dual Bag.

While many might not think “vacation” when they imagine the hot, concrete streets of NYC, Doja argues location is irrelevant when it comes to getting away.

“Being on vacation isn’t about where you go,” she says. “It’s about how you show up—whether you’re just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn’t be a more perfect stage to preview my new music, where retro glam meets a little soul.”

Louis Vuitton’s pre-fall menswear campaign takes you on a voyage—one where the journey is just as important as the destination. Creative director Pharrell Williams references the golden age of transatlantic travel, when men dressed up for a cross-continental cruise. But there is still an undoubted modern edge with some distressed textiles and sea-inspired prints.

The collection is split into two chapters: transit and arrival. The transit wardrobe focuses on classic tailoring and legacy sportswear, with colors representing the sunset and sea. It’s relaxed yet refined, featuring naval iconography and materiality that mimics a yacht’s plush yet polished interior.

The arrival wardrobe, meanwhile, looks towards the beach and pool—activities to be enjoyed upon docking. Miami is a key inspiration here, with day and loungewear rendered in pastels and lightweight fabrics. It’s all about the stylish ease of the off-duty look.

Valentino’s pre-fall 2025 campaign came with a letter from Alessandro Michele titled “The Poetics of Everyday.” In it, the creative director criticizes this “era of violent uproar, of shouting images, of words chasing after other words without ever taking root,” in which we currently find ourselves. The accompanying campaign attempts to provide a more lasting gaze, one “capable of lingering upon the infinitely small, on seemingly insignificant gestures, on those everyday routines that connect us with the pattern of life.”

In a series of images shot by Glen Luchford, Amelia Gray, Kai Schreiber (who made her runway debut at the Valentino show in Paris in March), Sophie Thatcher, and more are the enigmatic stars. The campaign provides a snapshot into their lives as they frequent a city block. Gray plays with a yo-yo while Schreiber attempts to solve a Rubik’s Cube. Everyone is caught in action by the lens. It’s a “static point of view that may scan the poetical density of what nestles in the ordinary,” according to Michele.