The red carpet has always been a stage for big, bold fashion statements. Traditionally, looking like the best version of yourself meant piling on makeup—layers of concealer, striking lip colors, and eyes crafted to command attention. More was more, and heavy glam reigned as the unspoken rule. Yet even within this world of full-on glamour, some celebrities are gravitating toward the “no makeup” trend, prompting the question: just how daring is it to go natural?
In 2025, that question is growing louder. Celebrities are embracing fresh, natural skin in place of the usual layers. What might once have been dismissed as “unfinished” is now celebrated as fearless. In a world dominated by filters and retouching, showing up bare-faced may be the boldest move of all, signaling confidence, authenticity, and a new standard of beauty.
Here are some celebrities leading the no makeup movement on the red carpet and beyond…
Pamela Anderson: Bare-Faced Magic
One of the most unexpected champions of the celebrities with no makeup movement is Pamela Anderson. Famous for her ‘90s bombshell looks, Anderson surprised the fashion world when she showed up makeup-free at Paris Fashion Week in 2023. By 2025, she’s made it her calling card. Whether seated front row in Milan or gliding into Paris couture, she arrives glowing, bare-faced, and unapologetic.
Her choice has sparked endless conversations about beauty, aging, and authenticity, particularly for women over 50. At 58, Pamela is proving that glamour doesn’t require contour or a red lip. Her confidence to show up bare-faced is more about freedom than rebellion. It serves as a reminder that sometimes the bravest thing you can do is show up exactly as you are.
Alicia Keys: The Original Makeup-Free Icon
Of course, Pamela isn’t the first to embrace bare skin. Alicia Keys set the tone back in 2016 when she announced she was done with makeup. For her, it wasn’t about rejecting beauty; it was about shedding pressure. She wanted to be seen, truly seen, without concealing freckles, scars, or natural texture.
Nearly a decade later, Alicia remains a blueprint for the movement. She occasionally opts for subtle glam during performances, but her core message hasn’t changed: beauty is not about perfection; it’s about honesty. For her fans, that message resonates louder and more powerfully than any eyeliner ever could.
Bare-Faced Stars Shining Boldly
This stripped-back aesthetic has made its way from Instagram selfies to major Hollywood events, with celebrities with no makeup leading the charge. At the Golden Globes earlier this year, a handful of actresses swapped heavy makeup for glowing skin and soft, natural tones. At Venice Film Festival, Florence Pugh and Daisy Edgar-Jones turned heads by pairing couture gowns with barely-there beauty, letting their features breathe.
Tracee Ellis Ross also embodies this approach. She often steps onto red carpets bare-faced or with the softest touch of glam. When she does lean into makeup, it’s usually with her signature red lip—bold, intentional, and unmistakably hers. Her beauty choices highlight balance, showing that makeup can be an accessory rather than a mask. Tracee proves you don’t have to cover up to make a statement.
How Social Media Fuels the Makeup-Free Movement
Social media has played a huge role in making this shift feel accessible. Gone are the days when fans only saw celebrities through glossy magazine covers. Now, we get candid moments in real time: post-gym selfies, no-filter morning check-ins, even messy-hair TikToks.
These glimpses matter. Watching Florence Pugh hop on a livestream bare-faced or Tracee Ellis Ross share a glowing, makeup-free smile makes celebrities feel more approachable. It bridges the gap between star and fan, reminding us that behind the glamour, they’re human too.
The Positive Influence on Fans and Followers
The ripple effect of this trend is impossible to ignore. Rather than focusing on imperfections, fans are celebrating them. Comment sections brim with support, admiration, and even relief. When Pamela Anderson’s bare-faced Fashion Week photos went viral, the conversation wasn’t about shock—it was about inspiration.
That energy is seeping into everyday life. More women are confidently skipping makeup for brunch, work, or date nights, encouraged by the stars they admire. The takeaway is simple yet powerful: beauty doesn’t disappear when the makeup does.
Bare-Faced Beauty as the New Standard
The definition of beauty is evolving, and this shift is especially visible in celebrities with no makeup. It’s no longer about the perfect lipstick shade or a sharp contour line. Instead, it’s about skin health, individuality, and authenticity. Skincare brands are tapping into the movement too, releasing campaigns that highlight natural texture, glow, and unretouched images.
Makeup still holds its magic, of course. Bold lips and shimmering lids will never go out of style. But what feels different now is the freedom of choice. Celebrities are showing us that both versions, the glamorous and the natural, are equally valid, equally powerful.
Why Bare-Faced Means Fearless in 2025
At its core, the bare-faced celebrity trend isn’t about abandoning makeup; it’s about redefining what beauty looks like in the public eye. Pamela Anderson embraces aging with confidence, Alicia Keys demonstrates that true freedom starts with self-acceptance, and stars like Tracee Ellis Ross and Florence Pugh prove that authenticity resonates more than polish. Going bare-faced doesn’t mean looking undone; it means being bold, honest, and fearless. In 2025, that might just be the most glamorous look of all.
Featured image: Myesha Evon
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