There’s a rare kind of beauty in the way Miyaeva Renae Irish shares her world—gentle, intentional, and deeply human. With over 7 million followers across TikTok and Instagram, she has quietly carved out a corner of the internet that feels like a soft exhale amid the noise of modern content creation. Her feed flows effortlessly from slow, sunlit mornings to tender motherhood moments, from intimate glimpses of daily life to the minimal, memory-rich designs of her fashion line, Every September. Every post feels less like a performance and more like an invitation—an opening into a life where authenticity isn’t a strategy, but the very heartbeat of everything she creates.
Yet, Miyaeva’s digital presence is more than a collection of perfectly composed frames. It is, instead, a living narrative. A window into a life lived with intention. Now a mother to her son, Stetson, she has stepped into a new chapter, embracing vulnerability in ways that deepen her connection with her audience. Her stories—whether about the quiet triumphs and challenges of motherhood or the creative process behind elevated “mommy & me” pieces designed for boy moms like herself—resonate far beyond her own experience.
In her hands, storytelling becomes an anchor, offering comfort to women navigating similar seasons and a gentle reminder that beauty can be found in the simplest, most unhurried moments. Miyaeva doesn’t just document a life. She shapes a digital space where calm meets connection, and where the realness of everyday living feels like a rare luxury worth savoring.
In this conversation, Miyaeva Renae Irish opens up about the heart behind her creative work, motherhood, and the quiet power of living slowly, on purpose…
Hi Miyaeva! For those just getting to know you, how would you describe yourself and the heart behind everything you create?
Hi! I’d describe myself as a storyteller at heart. Whether it’s through video or a morning routine, I’m always trying to capture the in-between moments—the ones that feel real and honest. At the core of everything I create is connection. I want people to feel comforted, seen, and reminded that slow, intentional living still holds value in such a fast-paced world.
You’ve built a community of nearly 7 million followers on TikTok and almost 500,000 on Instagram who look to you for cozy, authentic motherhood inspiration. What first inspired you to start creating content, and what keeps you showing up today?
I began creating content at a time when I really needed an outlet—initially just for fun. I’ve always loved documenting my everyday routines, and when I saw how much that resonated with people, it gave me a sense of purpose. What keeps me showing up now is the community itself. The messages from moms who feel seen, the young girls who feel inspired, and the people who find peace in my content—they’re my “why.”
You’re now a mom to your son, Stetson. How has motherhood changed the way you show up online, both creatively and emotionally?
Motherhood has made me softer, but also stronger. Creatively, I’m inspired by the little things and I’ve learned to truly appreciate the now. Emotionally, I’ve become more vulnerable. I share the joyful moments, but I also share the hard ones—because that’s real life. Becoming Stetson’s mom has grounded me in the most beautiful way.
Congratulations on the launch of Every September! What inspired you to create a clothing line, and what story are you hoping to tell through this collection?
Thank you! Honestly, I felt like something was missing for boy moms when it came to “mommy and me” fashion. I wanted to create pieces that were aesthetic but also unique—designs that weren’t just about clothing, but about memories.
You’ve redefined the “Mommy + Me” concept with an elevated, gender-neutral twist. What does this new take mean to you personally, and how do you hope it resonates with other parents?
As a boy mom, I often found “mommy and me” options limited, and sometimes overly feminine. I wanted to create pieces that feel elevated, timeless, and inclusive, something parents of any gender could feel good wearing, and something kids could grow with. It’s less about matching and more about connecting. I hope other parents see these designs as an extension of the bond they share with their children.
What has surprised you most about stepping into the fashion world as a designer and entrepreneur?
Honestly, how emotional it is. Every piece in this collection is deeply personal—I’ve poured so much of my heart into it. I’ve also been surprised by how fulfilling it feels to bring a creative vision to life, even through the challenges. It’s pushed me out of my comfort zone in the best way.
Can you give us a little sneak peek into your favorite piece from the collection and the meaning behind it?
One of my favorites is the matching brown set with the Every September “born to move mountains” embroidery. It’s simple but powerful—a daily reminder of strength, softness, and intention. I reach for it on days when I need grounding, whether I’m running errands with Stetson or enjoying a slow morning. It’s cozy, versatile, and really holds the heart of the brand in every stitch.
Your aesthetic is often described as “cozy minimalism.” What does that mean to you, especially now as a mother, and did that influence Every September in any way?
For me, cozy minimalism is about finding comfort in simplicity. It’s not about having less—it’s about having what feels good and works for your life. As a mom, that mindset is essential. I don’t have time for fussy, high-maintenance pieces. I want clothing that’s soft, timeless, and functional, and Every September reflects that. Each item is designed to simplify your closet, not complicate it.
What does self-care look like for you right now, and what small rituals help you stay grounded during busy or overwhelming days?
Right now, self-care is less about long spa days and more about tiny, sacred rituals—lighting a candle while I clean, taking a walk with no distractions, making my bed in the morning, or putting my phone down during dinner. These small pauses help me breathe, be present, and care for myself in simple, sustainable ways.
As a content creator, vulnerability has helped turn your work into a true community. What would you say to creators who feel afraid to share these moments online?
I’d say: share it anyway, especially if it’s on your heart. Vulnerability is where true connection lives. You don’t have to share everything. Just the parts that feel safe and authentic to you. When you open up, you give someone else permission to feel less alone. In this space, that kind of honesty matters so much more than perfection ever will.
Looking ahead, what’s your dream for Every September, and what impact do you hope it has on how parents and families express style and connection?
My dream for Every September is so much bigger than clothing. I’d love to see it become a staple in family life—maybe even on the shelves at Target, where parents can discover it during everyday errands and feel that same sense of warmth and connection. Even more, I dream of opening a dedicated Every September store: a cozy, inviting space where families can experience the brand in person, bring their kids, and feel at home. Ultimately, I want to redefine “family style” as thoughtful, elevated, and full of meaning.
Featured image: @every.sept/Instagram
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