Donatella Versace, the visionary behind the bold and glamorous aesthetic of Versace, has officially stepped down as Creative Director after nearly three decades at the helm. Her departure signals the end of an era for the iconic Italian fashion house, which she transformed into a symbol of power, sensuality, and excess. However, Donatella isn’t leaving the brand entirely—she will transition into a new role as Chief Brand Ambassador, ensuring that her influence and legacy continue to shape Versace’s identity.
Her departure comes at a time of significant industry shifts, including growing speculation about the potential sale of Versace, which is currently owned by Capri Holdings. As Donatella transitions into her new role, the brand is set to embark on a fresh creative chapter with the appointment of Dario Vitale, the former Design and Image Director of Miu Miu, as its new Creative Director. Vitale’s leadership signals a new direction for the Italian fashion empire, raising anticipation about how he will reinterpret Versace’s legacy for a new era.
The Legacy of Donatella Versace
Donatella Versace will assume the role of Chief Brand Ambassador. In her new role, Ms. Versace will dedicate herself to the support of Versace’s philanthropic and charitable endeavors and will remain an advocate for the brand globally.
Portrait by Mert Alas & Marcus Piggott pic.twitter.com/u1T9vsJPZ5
— VERSACE (@Versace) March 13, 2025
Since taking over after the tragic assassination of her brother, Gianni Versace, in 1997, Donatella Versace has been the heart and soul of the brand. Initially stepping into the role out of necessity, she evolved into a visionary creative force, shaping Versace’s bold, glamorous aesthetic and ensuring its continued relevance in an ever-changing fashion landscape.
Her designs have dominated red carpets, runways, and pop culture history. From the legendary green dress worn by Jennifer Lopez at the 2000 Grammy Awards—which famously led to the creation of Google Images—to groundbreaking runway moments featuring supermodels and celebrities, Donatella cemented Versace’s place at the intersection of fashion, luxury, and celebrity culture.
Beyond the glitz, her tenure was marked by personal battles, including struggles with self-doubt and addiction. Yet, she emerged as a symbol of resilience, guiding Versace through its highs and lows. Her leadership culminated in the brand’s $2.1 billion acquisition by Capri Holdings (formerly Michael Kors) in 2018, solidifying Versace’s enduring legacy in the luxury market.
A Strategic Shift for Versace
The transition in leadership comes at a crucial time. Capri Holdings recently suffered a major blow when the U.S. Federal Trade Commission blocked its proposed merger with Tapestry, the parent company of Coach and Kate Spade. This unexpected setback has sparked fresh speculation about Versace’s future. Reports suggest that Prada Group may be eyeing the brand for acquisition.
If the deal goes through, it could significantly reshape the luxury fashion industry. Adding to the intrigue, Dario Vitale—Versace’s newly appointed creative director—has strong ties to Prada. His time at Miu Miu has been marked by bold innovation. In 2024, the brand achieved an astonishing 97.3% revenue growth, defying industry-wide economic uncertainty.
Dario Vitale: The New Face of Versace
Dario Vitale has been appointed Chief Creative Officer effective April 1, 2025.
Portrait by Stef Mitchell pic.twitter.com/DfFm8sxcWk
— VERSACE (@Versace) March 13, 2025
Vitale’s appointment hints at a new direction for Versace. With experience at Miu Miu, a brand celebrated for its mix of avant-garde aesthetics and commercial success, he brings a fresh perspective to the house. His history of revitalizing brands suggests he may steer Versace toward an evolved creative and strategic vision—one that embraces innovation while staying true to its bold, glamorous legacy.
In his first statement, Vitale expressed gratitude to Donatella, saying, “It is a privilege to lead a brand with such a rich history. I thank Donatella for her trust in me, and I look forward to shaping the future of Versace.”
The Fashion Industry Reacts
Donatella Versace’s departure has sparked an outpouring of tributes from industry leaders, designers, and fans. Many acknowledge her influence in championing diversity, LGBTQ+ rights, and the empowerment of women in fashion.
Versace CEO Emmanuel Gintzburger emphasized her impact, stating, “Versace is what it is today because of Donatella Versace.”
Social media platforms have been flooded with posts celebrating her achievements, with designers such as Fausto Puglisi and Pierpaolo Piccioli sharing messages of admiration. Donatella herself took to Instagram to reflect on her journey, posting, “I hope I’ve made you proud so far.”
What’s Next for Versace?
While Donatella will no longer lead Versace’s creative direction, she remains deeply tied to the brand. As Chief Brand Ambassador, she will continue representing the house at major events, supporting philanthropic efforts, and strengthening its global influence.
Meanwhile, under Vitale’s leadership, Versace is expected to see strategic shifts. Capri Holdings has signaled plans to refocus the brand on its bold, daring roots while expanding accessories and menswear—two categories that have faced ups and downs in recent years.
With speculation of a Prada acquisition still swirling, Versace’s future remains uncertain. However, one thing is undeniable: Donatella Versace’s mark on fashion is permanent, and her influence will continue shaping the industry for years to come.
The End of an Era
Donatella Versace’s departure as Creative Director marks the end of a defining chapter in fashion history. From carrying on her brother’s legacy to carving out her own space as a trailblazer, she has left an undeniable mark on the industry.
As the fashion world watches to see what’s next for Versace under Dario Vitale, Donatella’s influence will remain woven into the fabric of the brand. Whether through past collections, iconic moments, or her enduring presence, her name will forever be synonymous with Versace.
Featured image: Luca Bruno/Associated Press
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