Amazon Prime Day 2025: The Things I Buy Again and Again


Amazon Prime Days are back, which means the internet is practically daring us to impulse-buy a robotic lint roller or a pack of Bluetooth-enabled salad tongs. Personally, I’m skipping the chaos and sticking to what I know… thoughtful, practical purchases I actually use.

Below, I’m sharing a few recent Amazon finds that have earned a permanent place in my routine—plus a handful of longtime reader favorites that continue to get love year after year. Some may be part of the Prime Day sales, others may not. Either way, these are the kind of purchases that work—no hype, no clock-ticking pressure, just honest recommendations from one well-styled woman to another.

My Latest Amazon Purchases

ISDIN SUNSCREEN

This ISDIN mineral sunscreen is a repeat buy for good reason. It’s one of the few sunscreens that doesn’t sting my face or leave a chalky film behind. It’s mineral-only, fragrance-free, and loaded with “DNA Repairsomes” (fancy science speak for helping your skin undo past sun damage). Yes, it’s pricey. But it’s one of the few I trust on my face daily.

NECESSAIRE BODY RETINOL AMAO PRIME BEAUTY WOMEN OVER 50 60 70 NECESSAIRE BODY RETINOL AMAO PRIME BEAUTY WOMEN OVER 50 60 70
NECESSAIRE BODY RETINOL

Crepey skin is one of those midlife visitors that shows up uninvited and overstays its welcome. This Nécessaire Body Retinol doesn’t erase it (nothing truly does), but it does smooth and soften the texture on the backs of my arms and legs. Worth the repeat purchase, and I buy two bottles at a time. I use it all over my body because it’s gentle enough and helps maintain consistency in tone and texture.

AMAZON PRIME DAY FINDS FOR NECESSAIRE ROSEMARY HAIR DUO HAIRCARE BEAUTY AMAZON PRIME DAY FINDS FOR NECESSAIRE ROSEMARY HAIR DUO HAIRCARE BEAUTY
NECESSAIRE ROSEMARY HAIR DUO

I’ve been very happy with every Necessaire product I’ve tried, so I ordered Rosemary shampoo and conditioner set a few months ago and love it too! Rosemary is supposed to help with thinning hair, but I have no proof of that. It’s sulfate-free, which is important to me, smells great, and leaves my scalp feeling clean without drying out my hair, so I’ve reordered.

AMAZON PRIME DAY BEAUTY FIND MAELOVE VITAMIN CAMAZON PRIME DAY BEAUTY FIND MAELOVE VITAMIN C
MAELOVE VITAMIN C

This MAELOVE vitamin C serum is a standout! It feels nearly identical to the far more expensive versions I’ve used…same silky texture, the same quick absorption, and no irritation. The added benefit is that it’s affordable enough that I don’t hesitate to use it generously on my neck, chest, and the backs of my hands. That’s where sun damage tends to show up first, so I appreciate being able to treat those areas without feeling like I’m pouring money down the drain. If you’ve been rationing your pricier vitamin C, this is the one to reach for daily. Smart skincare doesn’t need to be expensive.

NAOT DYNASTY SANDALS AMAZON PRIME DAY FASHION FINDSNAOT DYNASTY SANDALS AMAZON PRIME DAY FASHION FINDS
NAOT DYNASTY SANDALS

I tried on these NAOT sandals in-store and was immediately impressed, but of course, they didn’t have my size. So I ordered them through Amazon, and I’m glad I did. The cork footbed is supportive without feeling stiff, the low wedge gives just enough lift, and the straps keep everything comfortably in place. They feel stable, secure, and surprisingly flattering for such a practical shoe.

These pair well with wide-leg linen pants, summer dresses, or even tailored shorts (if you wear them). A great option for travel or days when you’ll be on your feet but still want to look polished and put together.

CHAMOIS NAIL BUFFER AMAZON PRIME DAY BEAUTY FINDS DEALSCHAMOIS NAIL BUFFER AMAZON PRIME DAY BEAUTY FINDS DEALS
CHAMOIS NAIL BUFFER

The chamois nail buffer may seem glamorous, but I think it’s quietly brilliant. My nails love to peel, and this helps smooth the surface, plus it leaves my nails with a healthy shine. I do this before I apply my polish, and it doesn’t seem to affect the adhesion.

GRANDEHAIR SERUM

I’ve been using this GrandeHAIR serum around my hairline for several years now, ever since I switched to oral minoxidil. It’s easy to apply, doesn’t leave any residue on my hair, and fits seamlessly into my evening routine. The formula uses the same active ingredient found in many lash and brow growth serums, so it’s designed to support hair growth in those finer, sparser areas, like the temples or along the part. If you’ve had luck with lash serums and are noticing thinning at the hairline, this is a gentle, fuss-free way to give those spots a little extra support.

ANKER BATTERY PACKANKER BATTERY PACK
ANKER BATTERY PACK

This Anker magnetic battery attaches directly to my phone, so I don’t need to deal with cords when I’m out. It’s lightweight, so I just pop it in my bag if I’m going out and about for a long day. It also folds into a stand, which I’ve found useful while traveling.

APPLE USB-C EARPODS AMAZON PRIME TECH FINDSAPPLE USB-C EARPODS AMAZON PRIME TECH FINDS
APPLE USB-C EARPODS

These Apple USB-C EarPods are a simple, no-fuss option for listening to an audiobook or podcast when I want to avoid fiddling with Bluetooth or if my over-ear headphones are dead. They stay put, and the audio is clear.

ZIMA DENTAL POD AMAZON PRIME DAY FINDS FOR OLDER WOMENZIMA DENTAL POD AMAZON PRIME DAY FINDS FOR OLDER WOMEN
ZIMA DENTAL POD

The Zima Dental Pod is my favorite way to clean my night guard. It uses ultrasonic waves to remove buildup you can’t see…but trust me, it’s there. I used to scrub it with a toothbrush and hope for the best, but this feels much more thorough (and honestly, more hygienic). It’s quick, quiet, and small enough to tuck away on a bathroom shelf. I use it a couple of times a week, and it works just as well for retainers, aligners, and even whitening trays. You just add water and a cleaning tablet, press the button, and walk away. No mess, no fuss.

TRUVANI LEMON PROTEIN POWDER

I have a protein shake every morning and have used Truvani’s Protein Powder for years! They have clean, minimal ingredients and taste delicious. I recently picked up this Lemon Cookie flavor to use in homemade protein snack balls. I love the freshness of lemon, and to be fair, I’ve tasted a lot of their flavors, and they’re all yummy. They’re also sweetened with natural ingredients instead of sugar, which is important for me since I’m mindful of blood sugar spikes.

SOCK AID TOOL AMAZON PRIME DAY FINDS FOR OLDER WOMEN MEN ADULTS ELDERLY AGINGSOCK AID TOOL AMAZON PRIME DAY FINDS FOR OLDER WOMEN MEN ADULTS ELDERLY AGING
SOCK AID TOOL

It’s not the sexiest purchase, but it’s incredibly helpful. I bought this sock aid tool for my husband post-hip surgery, and it made getting dressed so much easier. My sister-in-law was so impressed that I ordered one for her for Christmas. It’s also helpful if you deal with back pain or stiff knees…we’ve all had those mornings.

Previous Amazon Purchases Worth Noting

SUPPLEMENTS AND VITAMINS FROM AMAZON PRIME FOR MATURE OLDER WOMEN ELDER ADULTSSUPPLEMENTS AND VITAMINS FROM AMAZON PRIME FOR MATURE OLDER WOMEN ELDER ADULTS
FIND MY LIST OF DAILY SUPPLEMENTS HERE.

I take a slew of daily supplements and vitamins. I order most of mine from Amazon because they have virtually everything, and it’s so easy to have them delivered to my door when I’m running low. If you’re curious about the full list, you can find it here: Healthy Aging: Supplements and Vitamins I Take Daily.

Amazon Prime Day 2025: The Things I Buy Again and AgainAmazon Prime Day 2025: The Things I Buy Again and Again
AMLACTIN FOOT CREAM

I’ve gone through at least seven tubes of AmLactin Foot Repair. It works, plain and simple. My husband wouldn’t be without it now. I use it at night, and it helps keep my heels from drying out.

WARNER'S BRA COMFORTABLE UNDERGARMENTS BRAS FOR WOMEN OVER 40 50 60 70 FROM AMAZON PRIME DAYWARNER'S BRA COMFORTABLE UNDERGARMENTS BRAS FOR WOMEN OVER 40 50 60 70 FROM AMAZON PRIME DAY
WARNER’S BRA

This Warner’s bra is wire-free (which I love), lightly lined for just the right amount of coverage, and incredibly soft. The wide straps stay put, and it doesn’t dig in anywhere—which feels like a small miracle. It’s one of those under-the-radar Amazon finds I end up recommending over and over.

CLEAN CRUELTY FREE BEAUTY FINDS FROM AMAZON PRIME DAY SELF TANNER TANNING LOTIONCLEAN CRUELTY FREE BEAUTY FINDS FROM AMAZON PRIME DAY SELF TANNER TANNING LOTION
BEAUTY BY EARTH SELF TANNER

It’s not easy to find a clean self-tanner. This one from Beauty by Earth is the best I’ve found. The finish is subtle, the scent is mild, and it doesn’t leave streaks.

BEST BROW SERUM AMAZONBEST BROW SERUM AMAZON
REVITABROW ADVANCED SERUM

My eyebrows have thinned over the years. My ophthalmologist advised against using lash serums near my eyes but gave me the all-clear to use something on my brows. I was surprised to see a visible difference after just two months of using RevitaBrow. It helped fill in the sparse areas and gave my brows a bit more presence without looking overdone.

AMAZON PRIME DAY BEAUTY FINDS ORGANIC COTTON ROUNDS FOR REMOVING MAKEUP NAIL POLISH EYELINER MASCARAAMAZON PRIME DAY BEAUTY FINDS ORGANIC COTTON ROUNDS FOR REMOVING MAKEUP NAIL POLISH EYELINER MASCARA
SKY ORGANICS COTTON ROUNDS

These cotton rounds are a step up from the flimsy ones at the drugstore. They don’t shred or leave behind lint, and they’re soft enough to use around the eyes. I use them for everything from removing eye makeup to applying toner—and they hold up well even with nail polish remover.

ANTIGRAVITY SPRAY KEVIN MURPHY VOLUME FINE HAIR PRODUCTSANTIGRAVITY SPRAY KEVIN MURPHY VOLUME FINE HAIR PRODUCTS
KEVIN MURPHY SPRAY

This AntiGravity Spray from Kevin Murphy gives my fine hair some lift without making it feel stiff or sticky. It’s light, reliable, and one of the few styling products I keep on auto-ship, so I don’t run out.

This time of year, it’s easy to feel like we’re being shouted at from every direction—Buy now! Limited time! Everything’s a deal! It can all start to blur together, especially when half the sale items aren’t things you actually need (or even want).

But that’s why I like using Amazon Prime Days a little differently. Instead of getting swept up in the urgency, I treat it as a chance to restock the things I already know I love. The everyday essentials I use and reorder because they work.

Now that you’ve seen what’s made it into my cart lately, I’d love to hear from you.

What are the Amazon things you buy on repeat?
The unsung heroes you use daily? Or the one little thing you tried once and now won’t go without? Let’s trade favorites.



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