2025 Nordstrom Anniversary Sale Preview: My Top Picks & Early Favorites | Jo-Lynne Shane

Nordstrom Anniversary Sale: A Refresher

If you’re new to the Nordstrom Anniversary Sale, start here: 2025 Nordstrom Anniversary Sale Dates & Info.

Here’s the gist: Each year, Nordstrom releases a large selection of their Fall 2025 inventory and immediately marks it down—so you can grab on-trend pieces before the season even begins. Some items are returning best sellers, but many are brand new styles.

It’s also the perfect time to stock up on personal care products and refresh wardrobe basics like bras, underwear, and t-shirts. Plus, the Beauty Exclusives are always worth checking out—think limited-edition sets, jumbo sizes, and value bundles you won’t find any other time of year.

Early Favorites from the #NSale Preview

Alright, let’s get this party started! I’ve spent hours combing through the Nordstrom website to find the best picks in every category—these are my early favorites!

My Top Denim Picks | 2025 Nordstrom Anniversary Sale

Let’s start with my favorite wardrobe category—denim! There are over 200 pairs of jeans included in this year’s sale, and yes, I scrolled through every single one. I saved almost 50 to my widget while browsing, but after narrowing things down, these are the styles I think are actually worth a spot on your Wish List.

I’m happy to see some of my favorite styles from MOTHER, PAIGE, and Pistola in fresh washes. The MOTHER Weekender, Hustler, and Roller are all included, along with the PAIGE Anessa in several lengths and colors, and the Pistola Lennon in a deep, inky black wash. The PAIGE Laurel Canyon High Waist Flare Jeans are back again this year, and I’m excited to try the FRAME Le Sleek High Waist Ankle Straight Leg Jeans in the washed black Jitter wash.

In the under-$100 range, there’s a great selection of Wit & Wisdom denim in this year’s #NSale, and both KUT from the Kloth and Good American are also well represented. I rounded up my top picks here:

My Favorite Sweaters & Tops | 2025 Nordstrom Anniversary Sale

This category surprised me. At first glance, nothing looked terribly exciting, but once I started digging in and adding favorites to my widget, I had a hard time narrowing them down, so be sure to scroll through them all. I saved more than I could fit in the graphic.

This fall, it’s all about the details. These pieces may look pretty basic at first, but when you zoom in, you start to notice the pretty textures, the unique stitching, the interesting collars and necklines. I’m also loving all the wear-now options that are perfect for late summer and early fall.

I’m especially excited about the sweaters and tops from Rails and FRAME, and there are some really nice-looking options from Vince and Reiss. The Nordstrom brand has also updated some of their more basic cashmere styles, which is nice to see, and I even spotted some Frank & Eileen in the mix!

Best Shoes & Boots | 2025 Nordstrom Anniversary Sale

This is one area where I almost always find some great deals that last me all winter long—and once again, I’m seeing a good mix of fall/winter and wear-now styles, which is perfect for those of us who don’t want to wait months to wear our new finds.

There are a lot of ladylike styles in the mix this year—slingbacks and sandals you can wear now and later. I love the look of them (even if I’m not totally sure how often I’ll wear them). There are also some fun sneaker styles popping up, which I’m excited to try. As for the boots, they felt a little underwhelming at first glance, but I’m holding out final judgment until I see them in person. It’s always different once I get to the store, and I’ll be sharing everything in real time when I’m there on Tuesday, July 8.

Trending colors across the board seem to be rich shades of brown, and I’m also seeing some navy suede sprinkled in—which feels fresh and a little unexpected for this time of year.

My Favorite Coats & Jackets | 2025 Nordstrom Anniversary Sale

Coats are one of the best ways to get your bang for your buck during the Nordstrom Anniversary Sale. They’re a bigger investment, but that also means a bigger discount. I have a hard time getting excited about buying a winter coat in July, but I’m always glad I did once the cold weather hits. These are the pieces that stay in my closet for years.

Barn jackets are still trending this year, along with longer coats in more relaxed silhouettes. There’s a lot of leather, tweed, and a few really cute, outfit-completing jackets that can elevate even the simplest look.

I was excited to see the AllSaints Orten leather bomber back this year. I love mine! The Barbour quilted coat is included again too; I wore mine a ton last fall. Reiss has a stunning full-length wool coat if you’re looking to splurge, and Lole has a great-looking puffer. There are quite a few leather jacket options as well, and I’m definitely eyeing this boxy oxblood leather jacket—such a cool piece!

Best of Handbags & Luggage | 2025 Nordstrom Anniversary Sale

There are some really fun handbags in the sale this year. I found more whimsical and trend-forward options than practical everyday staples—although there are a few of those as well. Suede is trending, which I haven’t seen in quite a few years, and I love a suede bag for fall! I’m also seeing a lot of bucket bags, structured leather totes, and boxy east-west styles, which feel fresh and modern.

In terms of color, navy is showing up again here—just like in the shoes—and I’m also seeing pops of merlot, which is such a gorgeous choice for fall. Both are a nice shift from the usual black and tan neutrals.

But what really caught my attention? AWAY luggage is included in the #NSale this year! They’ve also got solid options from TUMI and BÉIS—great brands to shop if you’re looking to upgrade your travel gear.

That’s all I’ve had time to pull together for now, but I’ve already picked my favorites in Dresses, Foundations, and Beauty—the graphics and widgets just need a bit more work. I’ll update this post as soon as those are ready, so be sure to check back soon!