The 2025 Nordstrom Anniversary Sale is coming July 12, 2025!
Read on for all of the important sale dates and information on shopping this epic sale. And so you don’t miss any important info as it gets closer, be sure to sign up for my email list!
In case you’re wondering…
What Is the Nordstrom Anniversary Sale?
First of all, this is NOT a summer clearance sale. This is a limited time sale on brand new arrivals from highly sought after brands such as Rails, Veronica Beard, Vince, PAIGE, AllSaints, Madewell, MOTHER Denim, Free People, UGG, and more. Savings are usually 30-40% off retail, making this is the best time to stock up on high-quality basics like cashmere, boots, and denim that will last over multiple years and seasons.
What are the 2025 Nordstrom Anniversary Sale Dates?
The 2025 Nordstrom Anniversary Sale preview will go live online sometime during the last week of June, with Early Access shopping in store and online beginning on July 8th. Icon cardmembers are the first to shop; they have 24 hours before the next-level of Nordstrom cardholders (the Ambassadors) start shopping on July 9th. Influencers (all cardholders) may shop on July 10th, and public shopping begins on July 12th.
I admit that I’m never in the mood to think about fall fashion in July, but I’m always glad I did when cold weather rolls around. As many of you know from my What I Wore Lately posts, a large portion of my fall/winter wardrobe staples are items I purchase during the #NSale in the dead of summer.
These Are the 2025 Nordstrom Anniversary Sale Dates To Know:

Here’s How It Works
Everyone will have the ability to preview all #NSale items online prior to the sale going live in-store and online. You will be able to save your favorites to your Wish List, so you can check out faster when it’s your time to shop.
Cardholders get to shop first, so if you don’t have one and you’re a frequent Nordstrom shopper, it’s worth considering, but make the decision that is right for you. While popular items do sell fast, many get restocked later in the fall, so there will be more opportunities down the line.
Icon members can start shopping on July 8, Ambassadors on July 9, and all cardholders on July 10. (Follow this link and log-in to find out your status.) You’ll also earn Rewards points while you shop. (Every 2,000 points gets you a $20 Nordstrom Note to use online or in-store at a later date.) The #NSale opens to the public on July 12 and ends for everyone on August 3, 2024.
I already have an appointment at my local store on July 8, and I’ll bring you along with me! I do my best to be a resource for you all, and I like to be on the ground so I can show you what I find and get lots of pictures. That said, I recommend shopping online for the best selection. See more on that below.
How to Prepare for the 2025 Nordstrom Anniversary Sale
#1. Sign up for The Nordy Club. As I said above, I highly recommend the credit card as well, if you aren’t opposed to having another card, because the credit card is your ticket to Early Access. But at the very least, sign up for The Nordy Club so you can earn rewards as you shop.
#2. Schedule a Personal Double Points Day during the Nordstrom Anniversary Sale. Then be sure to make your biggest purchases that day to maximize your rewards points earning potential!
#3. Join my JLS Insiders Facebook Group. This is where I share of-the-moment information, restocks, etc. Plus, you have access to me and other members who are shopping the sale to give you insights into fit and sizing.
If you aren’t on Facebook, never fear! I will still be posting plenty of #NSale coverage here on the blog. See #4.
#4. Sign up for my email list. This way you’ll be the first to know when my #NSale posts go live on the blog. I’ll be posting my #NSale Preview Early Favorites as soon as the preview period starts, and of course, I’ll be doing all my usual #NSale coverage once the live shopping starts.
I’m already familiar with their brands and pricing structure, so my goal is to help you navigate the #NSale without getting overwhelmed. I know this sale well, and I can let you know what the truly good deals are and what not to miss out on. I really try to be a resource for you all during this sale, so if there’s anything I can do to help make it easier for you, let me know.
#5. Make a shopping list, and have a plan to shop the most popular items first. This is the time to go through your fall/winter wardrobe — and summer too, because there are always some great wear now-and-later pieces that are part of the sale — and make a list of things you need or want to add to your closet.
What’s New This Year
- Even Shorter Early Access Phases: Nordy Club Members only have 5 days to shop before it is opened to the public
- More info coming, a soon as I get it!

How to Shop the #NSale
#1. Shop early and often. Popular items sell out quickly, and they can disappear from your cart while you’re making up your mind. I always recommend checking out multiple times. If you KNOW you want something, purchase that first. Then go back and take your time and start sorting through the rest.
#2. Shop online and choose the Contactless Curbside Pickup option. This is the best way to avoid the chaos and crowds AND get the things you want immediately.
If you have a store that’s local to you, you can place and order and pick it up same day. Of course, not all stores carry the full #NSale inventory, so you may have to wait for some items to ship.
#3. Buy 2 sizes. If ever in doubt, buy two sizes and return the one that doesn’t work for you. I promise you, you will thank me later for this advice. The hottest items will sell out within the first few hours (no joke), and if you wait to get your order, find out you need a different size, and go to re-order, it may not be available.
#4. Pay for expedited shipping. In recent years, this sale has become so popular that the computers can’t always keep up with how fast the inventory is moving, and sometimes people will check out and then later on receive an email that items from their order were canceled.
So, if there are any items you really want and are worried that they’ll sell out before your order is processed, pay for the next day or two-day shipping. Your order will get processed more quickly, and it is less likely to get canceled.
Obviously, this cuts into your savings, but if it’s a high ticket item, or you have a lot of items in your cart, it may be worth paying a little bit more to ensure you get your order.
#5. Finally, have fun! You guys, this is a sale. My best advice is to look at it like a game. You may not get all the pieces you want, and yes, those with higher cardholder statuses get first dibs… whether or not you agree with that, it is what it is. There will be more sales, more clothes, more boots, more bargains.
Go in with a positive attitude, have fun with it, and at the end of the day, you may walk away with a few great deals on new fall items. And remember, a lot of #NSale items get restocked during the fall season as people make returns, and they do go on sale again eventually, so if you miss out on something you really want, just keep an eye on it you may get lucky later on!
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